The American Medical Association

The American Medical Association is the largest medical association in the world. Headquartered in Chicago, Illinois, it publishes 12 journals, most notably the flagship Journal of the American Medical Association (JAMA). The association also markets books, DVDs and continuing education to its physician members.

AMA went looking for a marketing and fulfillment system for its journals in 1997 and chose Advantage for the following reasons:

• Technology: they wanted the latest Windows and SQL Server
• Ability to handle controlled and paid
• Customer service functionality in Advantage
• Marketing and promotion ability

AMA uses Advantage for management, fulfillment, and billing of all of their subscriptions and on-line content (AMB). They use the web module extensively to allow their members and subscribers access to their subscriptions.

They also take advantage of the multi-currency capability in Advantage, as they service customers from all around the world, and accept Euros and Pounds Sterling as well as American dollars.