Boy Scouts of America
February 2010 marks the Boy Scouts of America's 100th year as an organization. Founded as an outlet to prepare youth in America to become participating citizens and leaders, the BSA provides a program for young people that aims to build character, train them in the responsibilities of participating citizenship, and develop personal fitness.
The Boy Scouts of America publishes two magazines: 96-year-old Boys' Life, produced monthly for 1.1 million subscribers in three demographic editions; and 95-year-old Scouting, produced six times a year for all adults registered in Cub Scouting, Boy Scouting, Varsity Scouting, and Venturing.
The Boy Scouts of America became an Advantage client in 1997 and uses it for the fulfillment of its magazines.