Standard Rate and Data Services (SRDS)

For 90 years, Standard Rate and Data Service (SRDS) has been the leading provider of media rates and data, connecting buyers and sellers through sources that offer comprehensive coverage of traditional media - such as magazines, newspapers, television, direct marketing and radio - as well as alternative marketing opportunities - such as online and out-of-home.

Their database of media rates is the largest and most comprehensive in the world - cataloging more than 100,000 media properties in all. This massive network maintains its currency with verification for each listing up to 20 times a year and more than 21,000 listing updates every month. Ninety-five percent of all advertising agencies rely on SRDS to achieve their objectives.

SRDS is part of KMR Group. KMR Group is a division of the Kantar Group, the information, insight and consultancy arm of WPP.

Located in Des Plaines, Illinois, SRDS became an Advantage client in 1997.

www.srds.com