Software Overview | Digital Media | Subscription Management | Books & Products

Advertising

The advertising management application in Advantage:

• Manages your web, space or classified advertising orders
• Allows entry of multiple rate cards and insertion orders
• Calculates discounts based on contracts and volumes
• Manages agency commissions/discounts
• Handles invoicing and statements
• Tracks sales reps
• Can automatically short-rate or rebate
• Tracks production information and statuses
• Comes equipped with many analysis reports

Reader Connection: Often known as 'reader service' or 'bingo cards', Reader Connection allows publishers to handle reader inquiry information, pass it on to advertisers, and run analysis reports that effectively assess the value of advertising expense. It will minimize the time between when a reader submits information and when the advertiser receives it, and saves publishers from having to outsource this activity. Reader Connection is fully integrated with the Advertising module and all other Advantage modules.