Advantage allows your marketing staff to define and schedule campaigns, promotions and offers that can meet the requirements of their creativity and your audience development. Features include the ability to:
- Query the database to find a buyer patterns
- Set up promotions, link them to a campaign
- Track response to specific elements of an offer
- Receive detailed promotion response statistics, such as pay-up rates and cost-to-sales ratios.
- Offer special pricing, premiums, terms or specific line items.
- Subscription choices (for digital or print content) allow a set offer to be used over and over
- Use a promotion finder to help determine which customers have been promoted for what offers
- Analyze promotion responses for gift subscriptions (for both the donor and donee)