Software Overview | Digital Media | Subscription Management | Books & Products

Global Marketing

Advantage allows your marketing staff to define and schedule campaigns, promotions and offers that can meet the requirements of their creativity and your audience development. Features include the ability to:

• Query the database to find a buyer patterns
• Set up promotions, link them to a campaign
• Track response to specific elements of an offer
• Receive detailed promotion response statistics, such as pay-up rates and cost-to-sales ratios.
• Offer special pricing, premiums, terms or specific line items.
• Subscription choices (for digital or print content) allow a set offer to be used over and over
• Use a promotion finder to help determine which customers have been promoted for what offers
• Analyze promotion responses for gift subscriptions (for both the donor and donee)