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    Card Vault Coming Soon to Advantage

    The Importance of Data Security

    In late summer of this year, news broke that Equifax had been the victim of a massive data breach, likely one of the largest thefts of consumer data ever---see article here.  As one of three primary agencies charged with tracking consumer credit in the US, Equifax fully understood the consequences of what it means for a consumer to have sensitive financial data stolen.  While it appears that a sophisticated hack was involved, the case highlights the importance of data security and the risk that a company takes on in handling sensitive data.

    The theft of one’s Social Security number, credit card data, or other personal data can cause many problems in today’s world.  It also costs businesses billions of dollars (maybe it’s trillions of dollars by now) a …



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    Welcome to Dynapresse

    We are pleased to officially welcome Dynapresse Marketing SA as an Advantage client. Dynapresse is a Swiss company founded in 1985 in Carouge, near Geneva. It was created by the Payot-Naville Distribution group and is now owned by the 7Days Group. 

    Dynapresse serves French publishers (also German and English) and assists them in distributing their magazines in the Swiss market. Dynapresse acts as a hybrid (both an agent and a publisher), with its key activities being to:

    Market and sell subscriptions from various French and Swiss publishers on the Swiss market

    Manage the subscriptions, or just handle the renewal and marketing efforts (as an agent), depending on the contract established with the publisher

    Purchase the issues from the publishers and/or invoice them for the …



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    Advantage Integration with Microsoft Dynamics

    On the heels of the Advantage integration with Salesforce.com comes the Advantage integration with Microsoft Dynamics. Dynamics is a line of enterprise resource planning (ERP) and customer relationship management (CRM) software applications which can be cloud-based or onsite. Our integration is for the CRM application, as many of our clients use it for their customer and prospect relationship management.

    The integration to Advantage provides a host of additional tools, including the capability of handling subscription-based products, membership, one-off products, and conferences and events. Advantage allows the different departments inside the organization to efficiently manage any or all of these actions.

    Order Entity

    While orders can be sent from Dynamics to Advantage, at this …



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    Spectacular Savings on Cider

    Take advantage of this special offer now before it ends

    Were you at one of the Advantage User Group meetings earlier this year in San Antonio or Brussels? If so, you remember that Dan Heffernan (our Vice President and Chief Product Manager) announced a special promotion on the Advantage eCommerce platform, Cider. But if you missed it, this offer is still good and here it is:

    FREE Cider license for clients with a license to the Web module who begin an implementation of our eCommerce platform (Cider) by December 31, 2017. (Clients who begin Cider implementations after December 31, 2017, will need to purchase a Cider module license.)

    Plus, for Cider implementations that begin by December 31, 2017, AdvantageCS will provide 60 FREE hours for theming, branding, customizing, or training, …



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    SFG – AdvantageCS Partnership – Who Wants to Outsource?

    In May, we announced a new partnership between AdvantageCS and SFG (see press release here).  SFG is a service and technology company located in Big Sandy, Texas, with decades of experience serving organizations in such areas as order processing, fulfillment, call center, payment processing, and lettershop services.  We at AdvantageCS have been seeing a growing trend over the last 10 years: publishers want to outsource some or all of these functions.  Many prospects have already outsourced them and come to a software supplier like us expecting that we will provide the software platform and we have partners that will handle the rest. 

    Prior to this partnership, publishers had few choices if they wanted to outsource these functions but stay on Advantage.  There are a number of service …



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    Welcome to IET (The Institution of Engineering and Technology)

    We are highly pleased to welcome the IET to the Advantage family. The IET is a registered charity that is working to engineer a better world by inspiring, informing and influencing its members, engineers and technicians, and all those who are touched by, or touch, the work of engineers. It aims to inspire the next generation of engineers, and to promote engineering and the work of engineers to society. The IET is one of the world’s largest engineering institutions with over 168,000 members in 150 countries.

    IET products include journals, E&T Magazine, books, publications, webinars, job boards, videos and a vast digital library. They also provide services to the industry such as expert advice to the UK’s Parliament, Government and other agencies on engineering-related policy issues. The …



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    Customer Permissions (the GDPR way)

    What’s the state of your email junk folder?  Mine is pretty active with various promotions for IT related products and services.  Occasionally, I’ve given out my contact information in order to download a white paper or view a demonstration, and although I haven’t been asked if it was okay to forward my email address to other parties for their use, that certainly happened.

    Such permissions---and lack of them---are addressed by the European Union’s General Data Protection Regulation.  GDPR goes into effect in May 2018, and if you have any European customers, it does involve your operation.

    One of GDPR’s main principles is that even though you maintain personal information for your customers, they retain ownership of it.  Since the data isn’t yours, you can only use it for purposes the …



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    Advantage Integration with Salesforce.com

    A growing trend involves companies purchasing different software packages for discrete functions in the organization, which necessitates effective and efficient integration between systems, working together inside a common eco-system.  Advantage offers a tight integration with Salesforce.com, a widely-used cloud-based application which supports many different business activities.  A common use of Salesforce by publishers, content providers and membership organizations is for prospect relationship management, where sales teams are involved. These companies are selling into businesses, educational institutions, governmental entities, etc.--- essentially business-to-business sales efforts. Salesforce.com provides many tools to make it easier for reps to communicate with prospects, members …



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    AdvantageCS Announces Partnership with SFG

    AdvantageCS is pleased to announce the formation of a strategic partnership with SFG, an innovative service and technology company located in Big Sandy, Texas. AdvantageCS sought the partnership in order to provide a full-service solution to membership organizations and publishers, prospects and clients alike.

    Read full press release



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    Welcome Air Business Subscriptions

    We are delighted to officially welcome Air Business Subscriptions (previously known as Quadrant Subscription Services) to the Advantage family. With this welcome, we are publicizing an already-established relationship between the two companies. Implementation of Advantage began nearly a year ago, with successful conversions already completed.

    Located in Haywards Heath, Air Business Subscriptions is a leading service bureau in the UK for both B2C and B2B publishers, and has been in business for 40 years. Air Business Subscriptions is part of the Air Business Group, which is in turn a subsidiary of An Post (the Irish post office).

    Air Business Subscriptions manage 400 titles with 3,500,000 subscribers from Publisher clients including The Economist, New Scientist, The Spectator, OK! …



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