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    Spectacular Savings on Cider

    Take advantage of this special offer now before it ends

    Were you at one of the Advantage User Group meetings earlier this year in San Antonio or Brussels? If so, you remember that Dan Heffernan (our Vice President and Chief Product Manager) announced a special promotion on the Advantage eCommerce platform, Cider. But if you missed it, this offer is still good and here it is:

    FREE Cider license for clients with a license to the Web module who begin an implementation of our eCommerce platform (Cider) by December 31, 2017. (Clients who begin Cider implementations after December 31, 2017, will need to purchase a Cider module license.)

    Plus, for Cider implementations that begin by December 31, 2017, AdvantageCS will provide 60 FREE hours for theming, branding, customizing, or training, …



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    SFG – AdvantageCS Partnership – Who Wants to Outsource?

    In May, we announced a new partnership between AdvantageCS and SFG (see press release here).  SFG is a service and technology company located in Big Sandy, Texas, with decades of experience serving organizations in such areas as order processing, fulfillment, call center, payment processing, and lettershop services.  We at AdvantageCS have been seeing a growing trend over the last 10 years: publishers want to outsource some or all of these functions.  Many prospects have already outsourced them and come to a software supplier like us expecting that we will provide the software platform and we have partners that will handle the rest. 

    Prior to this partnership, publishers had few choices if they wanted to outsource these functions but stay on Advantage.  There are a number of service …



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    Welcome to IET (The Institution of Engineering and Technology)

    We are highly pleased to welcome the IET to the Advantage family. The IET is a registered charity that is working to engineer a better world by inspiring, informing and influencing its members, engineers and technicians, and all those who are touched by, or touch, the work of engineers. It aims to inspire the next generation of engineers, and to promote engineering and the work of engineers to society. The IET is one of the world’s largest engineering institutions with over 168,000 members in 150 countries.

    IET products include journals, E&T Magazine, books, publications, webinars, job boards, videos and a vast digital library. They also provide services to the industry such as expert advice to the UK’s Parliament, Government and other agencies on engineering-related policy issues. The …



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    Customer Permissions (the GDPR way)

    What’s the state of your email junk folder?  Mine is pretty active with various promotions for IT related products and services.  Occasionally, I’ve given out my contact information in order to download a white paper or view a demonstration, and although I haven’t been asked if it was okay to forward my email address to other parties for their use, that certainly happened.

    Such permissions---and lack of them---are addressed by the European Union’s General Data Protection Regulation.  GDPR goes into effect in May 2018, and if you have any European customers, it does involve your operation.

    One of GDPR’s main principles is that even though you maintain personal information for your customers, they retain ownership of it.  Since the data isn’t yours, you can only use it for purposes the …



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    Advantage Integration with Salesforce.com

    A growing trend involves companies purchasing different software packages for discrete functions in the organization, which necessitates effective and efficient integration between systems, working together inside a common eco-system.  Advantage offers a tight integration with Salesforce.com, a widely-used cloud-based application which supports many different business activities.  A common use of Salesforce by publishers, content providers and membership organizations is for prospect relationship management, where sales teams are involved. These companies are selling into businesses, educational institutions, governmental entities, etc.--- essentially business-to-business sales efforts. Salesforce.com provides many tools to make it easier for reps to communicate with prospects, members …



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    AdvantageCS Announces Partnership with SFG

    AdvantageCS is pleased to announce the formation of a strategic partnership with SFG, an innovative service and technology company located in Big Sandy, Texas. AdvantageCS sought the partnership in order to provide a full-service solution to membership organizations and publishers, prospects and clients alike.

    Read full press release



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    Welcome Air Business Subscriptions

    We are delighted to officially welcome Air Business Subscriptions (previously known as Quadrant Subscription Services) to the Advantage family. With this welcome, we are publicizing an already-established relationship between the two companies. Implementation of Advantage began nearly a year ago, with successful conversions already completed.

    Located in Haywards Heath, Air Business Subscriptions is a leading service bureau in the UK for both B2C and B2B publishers, and has been in business for 40 years. Air Business Subscriptions is part of the Air Business Group, which is in turn a subsidiary of An Post (the Irish post office).

    Air Business Subscriptions manage 400 titles with 3,500,000 subscribers from Publisher clients including The Economist, New Scientist, The Spectator, OK! …



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    FOLIO: Survey Confirms Membership Associations Lack Systems Collaboration

    Recently, AdvantageCS was invited to present the results of a survey we’d co-sponsored with FOLIO: magazine on the subject of collaboration between departments at membership associations.  The survey was sent to membership associations which have publishing/media concerns.  The results of the survey from about 150 respondents confirmed our suspicions that there is, generally, a lack of communication and collaboration between the membership and publishing/media departments at such organizations.  The respondents were in agreement that this is detrimental to the mission, and that both communication and data sharing are keys to a common goal of success. 

    One of the respondents nailed the problem by describing “a culture of silos.”  Just 14.6% of respondents said that legacy structures in …



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    InterVarsity Press Goes Live on Advantage

    Congratulations to InterVarsity Press who recently went live on Advantage!

    InterVarsity is a publisher of evangelical Christian books in Westmont, Illinois. They now use Advantage to fulfill more than 7,000 products across a wide array of subjects. IVP also implemented Cider as their ecommerce platform, and their new website (https://www.ivpress.com/) has been well received by IVP’s customers. Adding to the complexity of the project was the fact that they also implemented ONIX---an industry standard format in the book world. 

    Many people contributed over the course of the project, but the core team at InterVarsity, led by Tricia Koning, included Holly Shermer, Kim Brown, Bob Dunne, Luke Miller, Josh Bagley, Jon Boyd, Lorraine Caulton, David Burton and Dave Page.

    On the AdvantageCS …



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