With apologies for the distasteful cat reference, content creators (authors, publishers, editors, marketers, photographers, teachers, you get the idea) have more ways to represent, package, and sell digital content than they did just a few years ago. In fact, there are so many ways of even talking about digital content that we usually begin meetings with clients and prospects by defining the terms we all use. This exercise alone reveals the myriad ways of attacking this and often results in creative thinking about other ways of monetizing digital "stuff."
Let's start with a straightforward example. A magazine publisher with a number of special interest magazines has three titles on woodworking. Of course, the publisher can digitize each issue of those three titles and sell the digital …
Please stop by the Advantage booth if you will be attending any of the following shows and conferences this spring.
Frankfurt Book Fair, October 8 - 12, Frankfurt, Germany
Media Next, October 20 - 22, New York
Although the calendar says it's spring, I am looking at snow falling outside my window. Tens of millions of people in the U.S. could probably have written that first sentence, so I apologize for being so obvious. But weather always reminds me of travel (probably because it affects it so much), and travel is something we do more of now than our predecessors did. And travel is a big part of my life.
Usually, I am travelling to visit a prospective client to show them how many business problems our software can solve for them. It is impossible to go through a thorough demonstration of our software in a day, because there are so many business problems that it addresses. It's a bit like exploring a mansion. Just when you thought you'd reached the end of the house, you open a door to …
One of the challenges of a company like ours is organizing ourselves in such a way as to be able to serve our existing clients well, implement Advantage at new clients effectively, and push our product into places where our clients will need it to be when they get there. This was brought home to me this week while visiting an AdvantageCS client who needs the products we are developing ASAP!
This is the story at so many of the publishing companies we visit. They are under tremendous pressure to deliver new products to their audience in order to grow and thrive. They are looking to technology companies like AdvantageCS to provide what they need, and speed to market is of the utmost importance.
We’ve made some changes to meet these increasingly crucial demands. Recently, a team of …
We are always looking for ways to improve our internal processes to provide better services and software. Recently, we've started experimenting with a different software development methodology called Scrum. Traditionally, we have used the Waterfall methodology, which our clients will be familiar with in practice if not by name. Roughly, the process progresses through the following steps: business requirement -> functional design -> development -> QA -> release. Here is a diagram of the classic Waterfall method we've been using for the past 30 years.
Why change if the current process works? Well, we're not throwing out the Waterfall model entirely - it can be effective in some instances. However, in some development projects, particularly larger ones involving several engineers, the …
Over the decades that AdvantageCS has served the publishing industry, we’ve worked to offer software solutions that meet each of our clients’ individual needs. No two publishers require precisely the same solution. Through software modifications, customizations, and system options, we’ve adapted Advantage to match the continually changing requirements of publishers.
The same is true for the level of services that AdvantageCS provides to each of our clients. Sales and order processing can mean something different to publishers based on their size, their market (B2B, B2C), their location (US or European-based), or their area of publishing industry. For many of our clients, the nature of their sales and order processing is shifting by relying on AdvantageCS for greater system support, while …
Over the last 10 years, the publishing industry has experienced no greater trend than that towards digital media. This trend is certainly consistent with what we are seeing from our clients and it is no surprise that Advantage’s Access Management & Billing (AMB) module continues to be a hotbed of development activity. As a complement to digital offerings, publishers are increasingly looking towards eCommerce sites to be the drivers of sales. Many of our clients use Advantage’s comprehensive Application Programming Interface (API) to build their websites, while others implement the Foundation Site toolkit.
As AMB continues to offer a powerful platform for digital content, we recognize the need to offer a powerful platform for eCommerce activity. We are pleased to announce a key strategic …