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    Agora's Indian Affiliate Goes Live on Advantage

    Through much of the past year, ACS has partnered with Agora to complete an in-conversion from Equity Master, Agora's office in India.   Equity Master provides information about more than 500 leading companies in India, which account for over 90% of India's market value. Through Equity Master, customers can gain access to various stock market recommendations, archives, and special reports. The project of converting Equity Master data into Advantage encompassed customer, promotion, and electronic subscription data; as well as implementing the AMB module for the first time at Agora. To account for the online data-entry into Advantage, the team made adjustments to the website to make use of the AMB capsule calls provided through the AdvantageWEB module. Tara Rebak, …



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    ACS Welcomes Rachel Larson

    ACS is pleased to welcome Rachel Larson as a full-time member of the Advantage family.  Rachel has been working as an intern in the engineering department part-time during school years and full-time over the past four summers.  She graduated from the University of Michigan this spring with a bachelor's degree in computer science from the engineering school. (It's also possible to study computer science through the college of Literature, Science and the Arts.) A dyed-in-the-wool engineer, Rachel freely labels herself a computer nerd.  She has always liked math and science and does not get at all excited about writing assignments.  Her favorite entertainment genre is science fiction, whether it's books, movies or games.  And yes, she's a Trekkie—original …



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    Congratulations to Maney Publishing

    Maney Reaches 100 Journals Reprinted with permission from Maney Publishing Maney Publishing, one of the fastest-growing independent journal publishers, has published its 100th journal with the release of the first 2011 issue of JournalofSpinalCord Medicine. The imprint, whose first journals appeared only in 1998, has become a significant publisher of British society journals and in recent years has extended its publishing activity world-wide, working now for a growing number of learned societies, professional bodies and universities in North America and Australia. "When I launched the imprint of Maney Publishing in 1997," Michael Gallico, Maney's Managing Director, notes, "the company, since its founding in 1900, enjoyed a very high …



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    Alan Cherney: Programmer Artiste

    To Alan Cherney, programming is an art and he happily bears the title of artist.  Programming satisfies his creative urge because, as he says, "you're building something and it involves design and structure."  Alan has always been interested in art and computer graphics, and throughout high school he built a portfolio intending to apply to art school.  When he began using his computer graphics in simple web programming, he found he had a real knack in that area and changed his focus to computer science, with emphasis on art and design.  During his last several years in high school and all through college, Alan was able to earn money and gain experience doing freelance computer graphics. Alan became an intern at ACS while still attending the …



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    Advantage Voicemail System Now Speaks French

    When you call the main ACS phone number (734-327-3600), you now have the option of hearing the greeting and prompts in French as well as English.  Also in the works is a French version of the Advantage website which will be launching in the next few months.  Formidable!



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    Promotions Management Re-Designed in 2011R1

    For many of you, the letters CPNPMO, when put in that order, conjure up thoughts of vast amounts of detailed information about promotions, views full of item information and pricing, and perhaps some questions about how it all is organized.  Well, I have some good news ? these issues have been addressed in a re-design of the campaign and promotion setup workspace.  In fact, the re-design is so intuitive, we barely need these words to describe it! For starters, the data has been grouped more clearly by type of promotion, so that all costs for e-promotions are near one another, for example.  Also, the workspace uses script technology, where you can customize the way the workspace appears for users establishing different kinds of promotions and campaigns.  Why force a user to …



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    Keeping Up With Upgrades

    In 2007, when I returned to ACS after pursuing graduate studies, the iPhone was a relatively new phenomenon and the iPad was little more than an idea on a drawing board.  Amazon also had yet to release the Kindle.  Now, all these products are central tools exploited by many publishers.  In less than four years, the worlds of publishing and marketing have undergone significant changes.  Publishers have increasingly been looking at how best to digitize their content, and then monetize that digital content.  They have re-oriented their marketing to reach consumers via new electronic means.  At the same time, in this world of digitization, some publishers have been successful at increasing print circulation, often through the use of innovative marketing to a core demographic …



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    Daryl Vautour: Keep Calm and Carry On

      Not much ruffles Daryl Vautour.  His easy-going nature and sense of humor help him to be successful in the highly dynamic world of client support.  Support center manager EvActon describes him this way:  "Daryl is an incredible ‘can do, will do' guy!  He helps everyone everywhere whenever he can.  You don't even have to ask him. He's just the best." In his five years at ACS, Daryl has worked on documentation, served in the support center, performed on-site support and in his current assignment on the project team, helped manage upgrade and implementation projects. Although he enjoyed working in support, Daryl likes the experience of working with clients face-to-face.  And they like working with him as well. After some months of providing telephone support to …



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    Boys' Life Celebrates 100 Years

    Congratulations to the Boy Scouts of America on the 100th anniversary of Boys' Life magazine.  The magazine hit the centennial mark on March 1st and a year-long centenary celebration began.  The March issue is a special commemorative one full of highlights from the past 100 years of Boys' Life publications. In 1912, a copy of Boys' Life sold for 5 cents and a full page of advertising could be had for $35.  The first of many Norman Rockwell covers was published in 1913. Today,annual readership of Boys' Life is more than 8.2 million and over 6 billion people have read the magazine over the past 100 years.  The brand has kept up with the times as well, with 19,000 Facebook fans and a Twitter feed with several thousand followers. The Boy Scouts of …



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    Annual AUG Meeting a Success on The Strip

    The New York-New York Hotel in Las Vegas, Nevada was the site of the 2011 Advantage User Group conference and it was a hit!  Attendance was up this year, with 53 people (8 from overseas) representing 26 different clients.  In traditional AUG style, there were major travel woes on the east coast that caused delays, but most everyone made it safe and sound. The two hot topics were AMB (access management and billing) and BI (business intelligence).  Most clients are either on AMB, implementing AMB, or planning to implement it.  There were ACS presentations by Phil Montgomery and  me (Mona Hidayet) regarding the new AMB features coming in 2011, as well as two break-out round table discussions on implementing AMB and reporting on AMB.  The popularity of the topics was evident, …



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