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Advantage European User Group Bayard Presse hosted the third European Advantage Client Meeting in Paris on September 22 and 23. The   participation and support of the 24 attendees who represented 9 companies from France, the UK, Finland and Denmark combined to make it a complete success.

One of the purposes of the meeting was to lay a foundation for a possible official European User Group. To this end, attendees from each company gave a quick presentation on their business, on how they use Advantage and their planned initiatives for the next year. This gave all participants plenty of opportunities for discussion during the breaks, and helped to focus on strategic projects on which clients are planning to collaborate. Since the meeting, a User Group has been formed on Linkedin and its members have started discussions on a wide range of topics from translations to celebrating new go-lives.

Advantage European user Group 2Presentations from ACS included recent news and strategic direction by Dan Heffernan. The participants were especially interested in hearing more about the planned migration to .NET and new features available in 2012. Tom Burbeck presented on ACS as a company, its history and its values, and Philippe van Mastrigt outlined the new features available in the most recent releases of Advantage.

Philippe also took on the role of simultaneous interpreter during the two-day meeting, translating the presentations, questions and conversations in real time. This facilitated thought-provoking conversations between French and English speakers and allowed everyone to exchange ideas without a language barrier. Thanks to the collaborative atmosphere during the meeting, participants took home new ideas on how to use Advantage and had great learning and networking experiences.

Of course the meeting was not all business – the participants also enjoyed a foray into French cuisine in the beautiful Art Nouveau setting at Bouillon Racine restaurant.

A big "thank you" goes out to the host. The warm welcome and excellent organization from the Bayard team played a big role in the success of the meeting.

Many thanks also to the presenters who shared their insights, ideas and strategies with the group, and sparked many fruitful discussions.



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