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Advantage is pleased to unveil our new logo – a more distinct, clean and contemporary visual representation of our global brand. The symbol is based on the concept of sailing and denotes being propelled forward – mobility and agility. It better represents the Advantage product and the culture of the company behind it: responsive, agile, innovative, and determined. Harnessing the latest technology is one of the ways we participate in our clients’ success. Our recent migration to the .NET platform and the re-design of the user interface are great examples of this.

“We’re delighted with the new logo, but more importantly we’re thrilled about the new platform and being better positioned to help our clients across the globe achieve their goals,” says Dan Heffernan, Vice President of Sales, Marketing and Product Planning. “Advantage is a global company and this new logo better represents our world-wide brand.”

The logotype is Sansation, a distinctive and contemporary font. It presents a more balanced and square profile, which reproduces well in any instance. The new logo aligns well with the new marketing campaign “Go Anywhere with Advantage,” which is rolling out over the next month.

A re-designed website is due to launch soon, as the new logo and marketing campaign are phased in.



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