Are you a publisher wondering why your digital revenue isn't where you’d like it to be? One likely suspect is the system used for orders, marketing, customer service and data analysis. Perhaps you're saddled with legacy software that doesn’t speak the digital language and imposes strict limits on how you can market. Or maybe you outsource to a service provider whose system looks good on the surface but underneath is running your business on outdated, in-house-developed software with a plethora of piecemeal programs patch-worked together.
Or maybe you’ve separated your print and digital businesses between different providers---perhaps an in-house system for the “old” print business and an outsourced solution for the exciting, but fledgling digital business. Neither of these scenarios is …
In response to declining print sales over the last few years, publishers have experimented with new business models. A trend has emerged, and indications are that it’s here to stay: memberships add value and strengthen the relationship between publishers and their customers.
Proven Benefits of Memberships
In 2014, DigiDay reported that membership models are successful revenue drivers that increase customer loyalty. By offering membership perks such as access to exclusive content and events, publishers engage their customers and dramatically improve subscription renewal rates. These perks also open previously untapped revenue streams
A year later, journalism professor Jake Batsell explained to media association FIPP that membership offerings are beneficial to both non-profit and …
Is One Subscription Just Like Any Other?
In discussions about the concept of subscriptions, I sometimes hear the suggestion that Advantage address market segments other than publishing and content providers. "If you know how to manage a subscription, you should be able to handle any flavor of it," they say. Trendy concepts such as "product-service systems" (PSS) or pronouncements of the rise of the "subscription economy" seem to indicate a new “golden age.” Meanwhile, I remain cautious. As those who know subscriptions well are aware, all subscription systems are not created equal.
How Did Subscriptions Begin?
The etymology of the French word that means subscriptions, «abonnement" (also used in many other languages), comes from Latin a bornare, which could be translated to "put …
During the last week of June, a "wind of panic" blew across the French publishing market. A major service bureau, GLI, encountered a bug that prohibited access to data. "No problem, let's restore from a previous backup," you may have thought. But it appears that no backup was available, according to "En Contact", the online site that posted this news. Large publishers like Les Echos, Le Point, Le Figaro, Libération and others, had to face an unprecedented situation. For more than two weeks, nearly all their websites displayed a maintenance message if one tried to subscribe. GLI finally succeeded in restoring the data from their defective bay.
Secure With Advantage
The good news with this event is that you are on Advantage, and your servers are at your site, or at a chosen vendor. And …
AdvantageCS celebrated our 36th anniversary on Thursday, June 16th when we held our annual summer picnic. Despite gray skies and light rain, AdvantageCS employees and their families enjoyed a barbecue feast, corn hole, and other games. The kids in attendance (and some adults, too!) loved the bounce house, jousting ring, and balloon animals. Here are a few photos capturing the festivities.
Who doesn't like to bounce?
Was it engineers against analysts in the corn hole tournament?
Jousting is a little safer when the lances are inflatable. But Eric Burbeck and Doug Moore managed to get some good hits in anyway.
Thanks to Tom Burbeck and Roger Varblow for hosting another successful fun-filled picnic.
I am excited to announce that Members Advantage, our new membership offering, is available this August. Consultants, clients, and prospects collaborated with us to produce a top-notch solution, suited for large, complex organizations as well as smaller clubs.
AdvantageCS has long been recognized for excellent publishing software solutions. First developed in the late 1970s for a book publisher, followed by a magazine publisher, Advantage has evolved into a suite of products which manage everything from digital entitlements to subscriptions to ebook sales to conference registrations to continuity series to donations, and on the list goes.
And now we’ve enhanced our membership management capabilities to meet the needs of enthusiast clubs, non-profits, professional associations and …
Technology companies are known for lots of employee turnover. According to the Society for Human Resource Management (SHRM), the average employee tenure for tech companies is around 3 years. Here at AdvantageCS, however, the average tenure is 10 years. Here are two employees’ opinions on why this is.
Why Does AdvantageCS Exist?
About a year ago, Dan Heffernan, one of our VP's, explored this question at a few company-wide meetings (we call them Company Coffees). Summarizing his words, he reminded us that we exist to create quality solutions that our clients can use to advance their businesses.
But is that our complete purpose? Isn’t another important aspect of our mission to create a healthy work environment for our employees? Indeed, we desire to serve our clients by providing …
On a lovely day of endless sunshine in Paris, Tom Burbeck enjoyed lunch at AdvantageCS client and partner Bayard with (L to R) Philippe van Mastrigt à gauche, Emmanuel Chevalier (centre) et Vincent Blachier (à droite).
Did you know that at least 20% of all travel is for business purposes? With 30% of our clients based overseas, AdvantageCS employees certainly contribute to that statistic.
One of our most traveled project managers, Levi Hyssong (pictured), logs at least 12 weeks per year on the road. Levi not only enjoys traveling; he sees the value. “Being onsite with our clients is one of the most effective ways to make progress on a project, so it’s good to see the outcome of the time spent.”
We asked Levi, and pulled from our own travel experiences, to come up with our top ten tips & tricks for business travelers. Hope they come in handy on your next trip.
1) Be prepared. Keep your travel-sized toiletries and other essentials packed and ready to go so that you don’t have to repack them every …
Here are just a few new Advantage features that are either available now or will be soon. Contact your Advantage account manager for more information.
Suspend/Nonpay Cancel All Related Service: You can set up an agreement to bill-suspend and/or nonpay cancel all components based on the suspension/cancellation of any single component. For example, if a print subscription under an agreement is bill-suspended, you can cause all other subscriptions in the agreement to be bill-suspended in parallel, as well as the containing agreement itself. The same handling is available for nonpay cancels.
Print Subscription Bill-suspends and Triggering Term: When a print subscription debit for a past (or future) term reaches a bill-suspend effort, some clients may wish to suspend all service, …