Contact us to schedule a demo or ask a question to learn how AdvantageCS can help you.
  • Friday Five for July 28 – New revenue streams, Audiobooks fast growth, Keeping customers happy, and more

    A round-up of publishing industry news

    The number of articles, opinion pieces and blog posts shared on the web every day can be overwhelming, but keeping up with industry trends helps us stay ahead of the curve. Here are 5 topics that captured our attention this week:

    Diversified revenue streams are a great way to multiply revenue, says our own VP & Chief Product Manager, Dan Heffernan. Pub Exec has identified 29 ways for publishers to branch out and increase their value

    “Audiobooks are the fastest-growing format in the book business today”, a trend that started in 2014 and is continuing to gain traction

    In trade publishing, events have become the single biggest revenue driver. Some B2B publishers now resemble “events companies that sometimes use print magazines as a way to market …



  • How to Ensure Your Cutover Is Successful

    Change Creates Cutovers

    One constant in any software environment is change.  New tools, new techniques, and new applications are appearing almost daily.  Implementing something new inevitably means there will be a cutover.  Cutover efforts involve stopping production operations on a current system and installing something different.  For some initiatives, this is a small effort and can be accomplished during normal business hours.  For other larger, enterprise-wide initiatives, this means evenings and weekends.  Some projects plan for three-day weekends to limit the downtime on production operations during “normal” business hours.

    High Stakes, Short Timeframe

    These large projects usually have months of effort that have preceded the cutover.  Often, the success of the project is …



  • Friday Five for July 22 – a round-up of publishing industry news

    The number of articles, opinion pieces and blog posts shared on the web every day can be overwhelming, but keeping up with industry trends helps us stay ahead of the curve. Here are 5 topics that captured our attention this week:

    “Ads perform better when they appear alongside high-quality content”, finds a new comScore study

    Joe Webb explores the success of small and independent publishers at LanePress

    Adult coloring books have been wildly successful with over 12 million copies sold in the US in 2015. Two Canadian publishers are jumping on the bandwagon by incorporating coloring pages into their magazines.

    Declining revenue from print advertising has been a challenge for publishers – can a renewed focus on reader revenue make up for it? UPPERCASE magazine is the latest example of …



  • Multiplying Revenue

       

    We have just finished up a season of conferences, summits, and trade shows in the industries we serve – publishing and membership associations.  One of the things that sticks out the most for me at these meetings are the stories of how organizations are increasing their revenue.  There appears to be no end to the tactics people have employed to multiply revenue by creatively looking for opportunities for repackaging their content, extending their brands, and thinking outside the box about new value propositions.  One publisher we know sells design furniture on a website which extends the brand of their design magazine.  Now that’s creative thinking.  I don’t know many publishers who sell furniture.

    Publishers, especially those in the B2B space, have been experts at diversifying …



  • Friday Five for July 15 – a round-up of publishing industry news

    The number of articles, opinion pieces and blog posts shared on the web every day can be overwhelming, but keeping up with industry trends helps us stay ahead of the curve. Here are 5 pieces that captured our attention this week:

    Cable Neuhaus discusses The Good and the Bad in the Art of Magazines, from special issues to tweaking logotypes.

    Media is a numbers game, and Dan Calladine at The Media Briefing talks us through 8 metrics that show where media consumers spend their time.

    The Washington Post has been successful at turning site visitors into digital subscribers. Digiday describes the multi-faceted approach, from technical improvements to data mining, that underlies this development.

    On the Prisync blog, Irene Gutierrez shares her tips for optimizing the conversion funnel …



  • Save Time---And More---With Single Sign-On

    Although Single Sign-On (SSO) is not a new concept, it has become trendy in recent years and has been implemented by a growing number of organizations. 

    So, what is Single Sign-On?

    A Single Sign-On solution allows users to log into multiple different applications using the same username and password. This could be a “social login,” such as “Log in with Facebook” or “Log in with Google,” options you’ve no doubt seen on the web before---or a login that is unique to the applications in your organization. Rather than the traditional model in which each application requires its own login, Single Sign-On manages the authentication across several applications:

           

    For Example

    Let’s take a look at an example. As a publisher, you sell subscriptions and other digital content on your …



  • Digital Revenue Growth: Here's What You Need

    Are you a publisher wondering why your digital revenue isn't where you’d like it to be? One likely suspect is the system used for orders, marketing, customer service and data analysis. Perhaps you're saddled with legacy software that doesn’t speak the digital language and imposes strict limits on how you can market. Or maybe you outsource to a service provider whose system looks good on the surface but underneath is running your business on outdated, in-house-developed software with a plethora of piecemeal programs patch-worked together.

    Or maybe you’ve separated your print and digital businesses between different providers---perhaps an in-house system for the “old” print business and an outsourced solution for the exciting, but fledgling digital business. Neither of these scenarios is …



  • Jump on the Membership Bandwagon

    In response to declining print sales over the last few years, publishers have experimented with new business models. A trend has emerged, and indications are that it’s here to stay: memberships add value and strengthen the relationship between publishers and their customers.

    Proven Benefits of Memberships 

    In 2014, DigiDay reported that membership models are successful revenue drivers that increase customer loyalty. By offering membership perks such as access to exclusive content and events, publishers engage their customers and dramatically improve subscription renewal rates. These perks also open previously untapped revenue streams 

    A year later, journalism professor Jake Batsell explained to media association FIPP  that membership offerings are beneficial to both non-profit and …



  • Can One Subscription Model Fit All?

    Is One Subscription Just Like Any Other?

    In discussions about the concept of subscriptions, I sometimes hear the suggestion that Advantage address market segments other than publishing and content providers. "If you know how to manage a subscription, you should be able to handle any flavor of it," they say. Trendy concepts such as "product-service systems" (PSS) or pronouncements of the rise of the "subscription economy" seem to indicate a new “golden age.” Meanwhile, I remain cautious. As those who know subscriptions well are aware, all subscription systems are not created equal. 

    How Did Subscriptions Begin?

    The etymology of the French word that means subscriptions, «abonnement" (also used in many other languages), comes from Latin a bornare, which could be translated to "put …



  • Check your Backup!

    During the last week of June, a "wind of panic" blew across the French publishing market. A major service bureau, GLI, encountered a bug that prohibited access to data. "No problem, let's restore from a previous backup," you may have thought. But it appears that no backup was available, according to "En Contact", the online site that posted this news. Large publishers like Les Echos, Le Point, Le Figaro, Libération and others, had to face an unprecedented situation. For more than two weeks, nearly all their websites displayed a maintenance message if one tried to subscribe. GLI finally succeeded in restoring the data from their defective bay. 

    Secure With Advantage

    The good news with this event is that you are on Advantage, and your servers are at your site, or at a chosen vendor. And …



  • ...
  • 7
  • 8
  • 9
  • 10
  • 11
  • ...