System Overview

Long before it was a marketing buzzword, Advantage was customer-centric with subscriptions and products completely integrated. A central customer focus – driven by our strategic product direction – shapes everything the software is programmed to do. We review our user interface continuously to make it as easy to use as it can be, while still providing immediate access to all the data a user might need. The 2005 release – Advantage: The Next Generation – offered a major interface redesign, with a whole new streamlined, intuitive and easy-to-learn look and feel.
Advantage user requests are the main source of new features in each new release. These outstanding features include:

• Combination orders—i.e. a subscription, a book and a conference registration on the same order
• Integrated promotions across multiple products and subscriptions
• Unsurpassed data access through 300+ standard reports (many customizable), online screens, ad hoc reports, pivot tables and data cubes, plus MS Access and Crystal
• Completely integrated accounts receivable
• Automated customer service letters and emails
• A completely integrated online and real-time E-commerce interface

Operating Systems/Databases Options

Options for Advantage include Windows, Unix or Linux operating systems, with Oracle or Microsoft SQL Server as database choices. Client/Server communication is via TCP/IP sockets.