Over the decades, we have heard horror stories of organizations who have chosen the wrong system or application to accomplish some major task (sales order processing, subscription management, CRM, membership management, etc.), so we’ve honed a list of the steps, which, when strung together, can guarantee failure. That is, the wrong system will be chosen, which will cost your organization lots of money and years of wasted time. Now, it is possible that failure will occur by simply executing any of the 7 failure steps! So, if it’s failure you’re chasing after, you could be closer to it than you think.
1. Make sure you are unclear about your requirements, so you can’t communicate them to the software vendor. After all, if you’re clear, you might slip in your communications and let the …
R & D activity in 2018 has been lively, to say the least. Here is an update.
Integration with Salesforce and Dynamics: We recently tightened the integration between Advantage and these applications. Many of our prospects and clients use one of these CRM applications to manage sales leads and want a seamless integration between said package and Advantage.
For example, a user in Salesforce or Dynamics might want to enter a quote and have that result in a quote in Advantage. At the same time, they may wish to view information in Salesforce or Dynamics about orders taken or payments made in Advantage. They may also wish to view information managed in Advantage which is not in the CRM application, such as information about an existing subscription agreement.
Current technology allows a …
I just returned from my 3rd conference/trade show in 4 weeks. Others on my team attended 3 more that during this same time. June is the busiest month of the year for conferences & trade shows---by far!
Two of the trade shows I attended were focused on membership associations: AMS Fest in Chicago and Society Street in London. As a showcase company at AMS Fest (AMS = Association Management System), we were given 2 opportunities to demonstrate our software to membership organizations shopping for an AMS. This is a great event---well-organized, effective, and informative. One of my favorite sessions was one where 3 experts from different consulting firms sat on a panel and fielded questions about how to implement a new AMS. They have decades of wisdom among them and can help a membership …
Philippe van Mastrigt and I recently attended Digital Innovator’s Summit, the 2-day event run by FIPP and VDZ in Berlin each March. AdvantageCS exhibited at and sponsored this event.
The audience at this conference is strongly German and Nordic, with a number of AdvantageCS clients attending and speaking (A-Lehdet, Aller Media, Bonnier, and Egmont).
Trends that were mentioned in 2017, such as a shift from social network and ad models to subscription and reader revenue, were confirmed by a number of the speakers. “We are at the end of the beginning of a new age” was mentioned in the introductory remarks.
Facebook was dragged through the mud a number of times in the wake of their data scandal with Cambridge Analytica. It is clear that Facebook will not save media companies, but work …
Earlier this month, AdvantageCS hosted a CMO Roundtable for our clients in sunny Orlando, Florida. The 11 marketing executives who participated represented different kinds of organizations – B2B and B2C publishers of magazines and newsletters, an academic journals publisher, 2 scholarly membership organizations with their flagship publications, and 2 special interest publishers of religious books and curricula:
Daryl Berver, Chief Operating officer, The AgoraGrace Epperson, Vice President of Marketing Intelligence, The AgoraElizabeth Solaro, Director of Marketing, American Medical Association Jennifer Mosley, Group Director, Audience Development, Crain Communications Bonnie Roche, Managing Director – Audience, Marketing, Product, Crain Communications Cason Lynley, Director of Marketing …
2017 was a year.
I know…that seems obvious. But 2017 was loaded with the good, the bad, and some lessons learned from it all. Here are 5 that jumped out at me as we finish up 2017:
1. Publishers are moving into membership modelsSome years ago, we had a publishing client who published books and magazines around various special interests. But you couldn’t “subscribe” to the products; you had to be a “member” to get them. Their belief was that a “member” was more loyal than a “subscriber.” Given the interest areas they served (hunting and fishing and the like) I suspect that their low attrition rates were also due to the passion of their readers, rather than exclusively due to a clever marketing ploy around the word “member.” But lo and behold, Meredith (who is in the process of buying …
Every year, for the past 14, we have attended the Frankfurt Book Fair, which takes place in October in Frankfurt, Germany. If you’ve never attended the “Frankfurter Buchmesse,” it is difficult to paint a picture of just how gigantic this event is. This is the largest trade fair for books in the world. http://www.book-fair.com/en/
It has been an annual event going back over 500 years to 1454, soon after Gutenberg invented the printing press, when the first book fair was held by local booksellers. It has evolved into the event for negotiating international publishing rights and license fees, and is surrounded by technology companies and other vendors to the industry who are able to do business with many publishers, authors, librarians, and agents in a short span of time.
In May, we announced a new partnership between AdvantageCS and SFG (see press release here). SFG is a service and technology company located in Big Sandy, Texas, with decades of experience serving organizations in such areas as order processing, fulfillment, call center, payment processing, and lettershop services. We at AdvantageCS have been seeing a growing trend over the last 10 years: publishers want to outsource some or all of these functions. Many prospects have already outsourced them and come to a software supplier like us expecting that we will provide the software platform and we have partners that will handle the rest.
Prior to this partnership, publishers had few choices if they wanted to outsource these functions but stay on Advantage. There are a number of service …
Recently, AdvantageCS was invited to present the results of a survey we’d co-sponsored with FOLIO: magazine on the subject of collaboration between departments at membership associations. The survey was sent to membership associations which have publishing/media concerns. The results of the survey from about 150 respondents confirmed our suspicions that there is, generally, a lack of communication and collaboration between the membership and publishing/media departments at such organizations. The respondents were in agreement that this is detrimental to the mission, and that both communication and data sharing are keys to a common goal of success.
One of the respondents nailed the problem by describing “a culture of silos.” Just 14.6% of respondents said that legacy structures in …
It used to be that customer service in the United States was legendary. I remember flying on a UK airline with a stellar reputation years ago and being disappointed that they were unable to sit my wife and I next to each other, just because her flight had cost more and she was seated in the “premium economy” seats. This despite the fact that I had flown on that airline across the Atlantic 8 times in 8 weeks and there was plenty of room. When I told the gentleman behind the counter that they had upgraded my seat on the way to the UK from the US, he said “Oh, that’s because you had the American customer service person helping you. We’re horrible over here.” I was speechless. He was admitting that the American customer service agents have the flexibility on this UK airline to make such …