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    Mediahuis Live on Advantage

       

    Congratulations to Mediahuis on their recent go-live on Advantage. In late October, Mediahuis Limburg completed an 11-month conversion off their legacy P5 system and began fulfilling their daily Dutch newspaper, De Limburger, through Advantage. This is the first of three fulfillment systems at Mediahuis that will migrate to Advantage.

    “After more than a year of hard work, we finally went live with our project---the launch of a new subscription system. I was very happy to feel so much positive energy and to see so many happy faces!” said Steve Conard, Project Manager, Mediahuis. “A big thanks to the entire project team and our partner AdvantageCS who made this possible!”

    After determining that developing an in-house solution to replace their separate fulfillment systems was not …



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    Advantage Speaks Chinese at Bayard

    When Advantage moved to .NET in 2012, it paved the way for Unicode. Unicode is a computer industry standard that enables the use of other characters in addition to Latin, such as Cyrillic, Hindi, Japanese or Chinese. In its recent upgrade to 2016.0, Bayard took "Advantage" of these new capabilities to address the needs of its Hong Kong Subsidiary, Bayard Asia. For the first time, thanks to Bayard, Chinese characters are displayed on Advantage user screens. Awesome!

    Bayard Asia

    Bayard has had a presence in Asia since 1977, operating mainly from Hong-Kong. There, it publishes 5 magazines in traditional Chinese (Little Toy Car, Little Red Apple, Little Red Panda, Red Apple and White Antelope), and also markets 6 publications in English, from the "Box" collection (Story Box, Adventure Box, …



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    R & D Review

    R & D activity in 2018 has been lively, to say the least. Here is an update.

    Integration with Salesforce and Dynamics: We recently tightened the integration between Advantage and these applications. Many of our prospects and clients use one of these CRM applications to manage sales leads and want a seamless integration between said package and Advantage.

    For example, a user in Salesforce or Dynamics might want to enter a quote and have that result in a quote in Advantage. At the same time, they may wish to view information in Salesforce or Dynamics about orders taken or payments made in Advantage. They may also wish to view information managed in Advantage which is not in the CRM application, such as information about an existing subscription agreement.

    Current technology allows a …



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    Welcome New Client: Keesing Media Group

     

    We are extremely pleased to welcome Keesing Media Group as an Advantage client. Keesing is the largest publisher of puzzle magazines in Europe, with an annual print run of 96 million magazines. Based in Amsterdam, Keesing offers a wide range of puzzle magazines in many languages and countries including the Netherlands, France, Belgium, Denmark, Germany, Spain, Italy, Sweden, Norway, Hungary and the United Kingdom.

    Founded in 1911 by the Amsterdam-based journalist Isaäc Keesing, it remained a family-owned business until 2006, when it was purchased by TMG (Telegraaf Media Groep), a large Dutch media group. In 2017, Keesing was acquired by Ergon Capital Partners III, although TMG retains a 30% stake in the new partnership.

    Keesing’s 761 titles include crossword, arroword, cryptics, …



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    Welcome New Client Mediahuis

    We are extremely pleased to welcome Mediahuis to the Advantage family.

    Mediahuis was founded in 2013 as a joint venture of two Flemish media corporations, Corelio and Concentra. Based in Antwerp, Belgium, Mediahuis publishes four Belgian newspapers---two national and two regional---and two Dutch newspapers---one regional and one national. It also recently acquired 95% of the Dutch Telegraaf Media Groep, which doubled its circulation size and added a large group of daily and weekly publications.  The company’s history dates back to 1879, when their first newspaper, a weekly, was published.

    In the 139 years since, there have been numerous launches and acquisitions of media companies, with properties including radio stations, television stations, classified platforms and websites. The …



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    GDPR Summit in Copenhagen Highly Productive

    Initiated by Carsten Weber from Bonnier Magazine Data, Nordic Advantage clients and AdvantageCS participated in a GDPR roundtable on January 22nd, at the Bonnier office in Copenhagen. What was initially a meeting of two publishers expanded to include four Nordic Advantage clients: Bonnier Magazine Data, Egmont Publishing, Aller Media and Alma Talent. Air Business Subscriptions from the UK also joined this gathering, as did AdvantageCS.

    Participants included John Osborn (Air Business Subscriptions), Bjarne Christensen (Aller Media), Christel Heegaard (Aller Media), Martin Paluszewski (Aller Media), Mari Aalto (Alma Media), Hanna Kaivo-oja (Alma Media), Farhoud Fazeli (consultant, representing Bonnier Magazines and Brands), Rune Spanggaard (Bonnier Magazine Data), Carsten Weber (Bonnier …



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    Five Lessons from 2017

    2017 was a year.

    I know…that seems obvious. But 2017 was loaded with the good, the bad, and some lessons learned from it all. Here are 5 that jumped out at me as we finish up 2017:

    1. Publishers are moving into membership modelsSome years ago, we had a publishing client who published books and magazines around various special interests. But you couldn’t “subscribe” to the products; you had to be a “member” to get them. Their belief was that a “member” was more loyal than a “subscriber.” Given the interest areas they served (hunting and fishing and the like) I suspect that their low attrition rates were also due to the passion of their readers, rather than exclusively due to a clever marketing ploy around the word “member.” But lo and behold, Meredith (who is in the process of buying …



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    Amos Media Final Phase Now Live on Advantage

    Congratulations to the Amos Media Company (AMC), which recently completed the second and final phase of their Advantage implementation project.

    AMC has four flagship publications geared toward coin and stamp hobby enthusiasts. Their product order business offers supplies and collectibles---more than 12,000 products---targeted to a similar audience. During this project, AMC was able to streamline their business by consolidating their four legacy systems into Advantage for all print subscription and product order fulfillment.

    In the first phase of the project, AMC implemented subscription management for digital and print publications. They have now added products and inventory, accounts payable and other functionality to their mix, and moved their eCommerce platform to Cider.

    The AMC …



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    Card Vault Coming Soon to Advantage

    The Importance of Data Security

    In late summer of this year, news broke that Equifax had been the victim of a massive data breach, likely one of the largest thefts of consumer data ever---see article here.  As one of three primary agencies charged with tracking consumer credit in the US, Equifax fully understood the consequences of what it means for a consumer to have sensitive financial data stolen.  While it appears that a sophisticated hack was involved, the case highlights the importance of data security and the risk that a company takes on in handling sensitive data.

    The theft of one’s Social Security number, credit card data, or other personal data can cause many problems in today’s world.  It also costs businesses billions of dollars (maybe it’s trillions of dollars by now) a …



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    Salesforce Integration Update

    Have you heard about AdvantageCS’s R&D project to revamp our integration with Salesforce?

    Started in January of this year, this project has made a lot of progress, and it’s about more than just Salesforce. Publishers, content providers and membership organizations commonly use Salesforce for prospect relationship management, where sales teams are involved. These companies are selling into businesses, educational institutions, governmental entities, etc.---essentially business-to-business sales efforts. The Salesforce Integration project includes several features that further strengthen Advantage’s B2B functionality.  And you don’t have to be using Salesforce to take “advantage” of these expanded B2B features.

    New Views in Advantage

    First, let’s talk about Salesforce.  With the June 20 …



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