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    Welcome New Client Mediahuis

    We are extremely pleased to welcome Mediahuis to the Advantage family.

    Mediahuis was founded in 2013 as a joint venture of two Flemish media corporations, Corelio and Concentra. Based in Antwerp, Belgium, Mediahuis publishes four Belgian newspapers---two national and two regional---and two Dutch newspapers---one regional and one national. It also recently acquired 95% of the Dutch Telegraaf Media Groep, which doubled its circulation size and added a large group of daily and weekly publications.  The company’s history dates back to 1879, when their first newspaper, a weekly, was published.

    In the 139 years since, there have been numerous launches and acquisitions of media companies, with properties including radio stations, television stations, classified platforms and websites. The …



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    GDPR Summit in Copenhagen Highly Productive

    Initiated by Carsten Weber from Bonnier Magazine Data, Nordic Advantage clients and AdvantageCS participated in a GDPR roundtable on January 22nd, at the Bonnier office in Copenhagen. What was initially a meeting of two publishers expanded to include four Nordic Advantage clients: Bonnier Magazine Data, Egmont Publishing, Aller Media and Alma Talent. Air Business Subscriptions from the UK also joined this gathering, as did AdvantageCS.

    Participants included John Osborn (Air Business Subscriptions), Bjarne Christensen (Aller Media), Christel Heegaard (Aller Media), Martin Paluszewski (Aller Media), Mari Aalto (Alma Media), Hanna Kaivo-oja (Alma Media), Farhoud Fazeli (consultant, representing Bonnier Magazines and Brands), Rune Spanggaard (Bonnier Magazine Data), Carsten Weber (Bonnier …



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    Five Lessons from 2017

    2017 was a year.

    I know…that seems obvious. But 2017 was loaded with the good, the bad, and some lessons learned from it all. Here are 5 that jumped out at me as we finish up 2017:

    1. Publishers are moving into membership modelsSome years ago, we had a publishing client who published books and magazines around various special interests. But you couldn’t “subscribe” to the products; you had to be a “member” to get them. Their belief was that a “member” was more loyal than a “subscriber.” Given the interest areas they served (hunting and fishing and the like) I suspect that their low attrition rates were also due to the passion of their readers, rather than exclusively due to a clever marketing ploy around the word “member.” But lo and behold, Meredith (who is in the process of buying …



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    Amos Media Final Phase Now Live on Advantage

    Congratulations to the Amos Media Company (AMC), which recently completed the second and final phase of their Advantage implementation project.

    AMC has four flagship publications geared toward coin and stamp hobby enthusiasts. Their product order business offers supplies and collectibles---more than 12,000 products---targeted to a similar audience. During this project, AMC was able to streamline their business by consolidating their four legacy systems into Advantage for all print subscription and product order fulfillment.

    In the first phase of the project, AMC implemented subscription management for digital and print publications. They have now added products and inventory, accounts payable and other functionality to their mix, and moved their eCommerce platform to Cider.

    The AMC …



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    Card Vault Coming Soon to Advantage

    The Importance of Data Security

    In late summer of this year, news broke that Equifax had been the victim of a massive data breach, likely one of the largest thefts of consumer data ever---see article here.  As one of three primary agencies charged with tracking consumer credit in the US, Equifax fully understood the consequences of what it means for a consumer to have sensitive financial data stolen.  While it appears that a sophisticated hack was involved, the case highlights the importance of data security and the risk that a company takes on in handling sensitive data.

    The theft of one’s Social Security number, credit card data, or other personal data can cause many problems in today’s world.  It also costs businesses billions of dollars (maybe it’s trillions of dollars by now) a …



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    Salesforce Integration Update

    Have you heard about AdvantageCS’s R&D project to revamp our integration with Salesforce?

    Started in January of this year, this project has made a lot of progress, and it’s about more than just Salesforce. Publishers, content providers and membership organizations commonly use Salesforce for prospect relationship management, where sales teams are involved. These companies are selling into businesses, educational institutions, governmental entities, etc.---essentially business-to-business sales efforts. The Salesforce Integration project includes several features that further strengthen Advantage’s B2B functionality.  And you don’t have to be using Salesforce to take “advantage” of these expanded B2B features.

    New Views in Advantage

    First, let’s talk about Salesforce.  With the June 20 …



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    Congratulations to Oxford University Press on a Successful Upgrade

    Oxford University Press (OUP) is the largest university press in the world, with 6,000 employees worldwide. They have been an Advantage client since 2001 and today, 25% of their 800 million GBP in sales flows through Advantage.

    OUP recently completed a major upgrade from 11r2 to 2017.0 with a project that spanned 8 months and 2,000+ hours. The move provides them with key functionality that they can leverage in their business, including a move to a .NET environment, up-to-date PA-DSS security, a Rest API, Omnistream and workflow events. System administration is easier with this rev, as is integration with other systems.

    One significant challenge of the project was consortia sales, a concept unique to journals publishing, which involves exceptionally complex rules and procedures. At OUP, …



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    Welcome to IET (The Institution of Engineering and Technology)

    We are highly pleased to welcome the IET to the Advantage family. The IET is a registered charity that is working to engineer a better world by inspiring, informing and influencing its members, engineers and technicians, and all those who are touched by, or touch, the work of engineers. It aims to inspire the next generation of engineers, and to promote engineering and the work of engineers to society. The IET is one of the world’s largest engineering institutions with over 168,000 members in 150 countries.

    IET products include journals, E&T Magazine, books, publications, webinars, job boards, videos and a vast digital library. They also provide services to the industry such as expert advice to the UK’s Parliament, Government and other agencies on engineering-related policy issues. The …



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    Promotions in Engineering Division

    Howard Brooks has been named Director/Product Development and Toby Hartman and Paul Sauter have been promoted to Team Managers, reporting to Howie.

    Mike Hasey and John Moore have been promoted to Team Managers, reporting to Matt Varblow, Vice President/Engineering Services.

    In addition, Ray Zick has been named Manager of the Cloud Services Team, responsible for provisioning and supporting Advantage SaaS (cloud hosted) environments and for continuing to evolve and architect the Advantage cloud solution.

    While these changes do not represent dramatic shifts in responsibility, they do represent AdvantageCS’s recognition of these individuals’ increasing expertise, leadership and contribution to the critically important product development side of AdvantageCS.

    Congratulations to all!    

    ( …



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    Advantage Integration with Salesforce.com

    A growing trend involves companies purchasing different software packages for discrete functions in the organization, which necessitates effective and efficient integration between systems, working together inside a common eco-system.  Advantage offers a tight integration with Salesforce.com, a widely-used cloud-based application which supports many different business activities.  A common use of Salesforce by publishers, content providers and membership organizations is for prospect relationship management, where sales teams are involved. These companies are selling into businesses, educational institutions, governmental entities, etc.--- essentially business-to-business sales efforts. Salesforce.com provides many tools to make it easier for reps to communicate with prospects, members …



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