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    Promotions in Engineering Division

    Howard Brooks has been named Director/Product Development and Toby Hartman and Paul Sauter have been promoted to Team Managers, reporting to Howie.

    Mike Hasey and John Moore have been promoted to Team Managers, reporting to Matt Varblow, Vice President/Engineering Services.

    In addition, Ray Zick has been named Manager of the Cloud Services Team, responsible for provisioning and supporting Advantage SaaS (cloud hosted) environments and for continuing to evolve and architect the Advantage cloud solution.

    While these changes do not represent dramatic shifts in responsibility, they do represent AdvantageCS’s recognition of these individuals’ increasing expertise, leadership and contribution to the critically important product development side of AdvantageCS.

    Congratulations to all!    

    ( …



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    Advantage Integration with Salesforce.com

    A growing trend involves companies purchasing different software packages for discrete functions in the organization, which necessitates effective and efficient integration between systems, working together inside a common eco-system.  Advantage offers a tight integration with Salesforce.com, a widely-used cloud-based application which supports many different business activities.  A common use of Salesforce by publishers, content providers and membership organizations is for prospect relationship management, where sales teams are involved. These companies are selling into businesses, educational institutions, governmental entities, etc.--- essentially business-to-business sales efforts. Salesforce.com provides many tools to make it easier for reps to communicate with prospects, members …



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    Welcome Air Business Subscriptions

    We are delighted to officially welcome Air Business Subscriptions (previously known as Quadrant Subscription Services) to the Advantage family. With this welcome, we are publicizing an already-established relationship between the two companies. Implementation of Advantage began nearly a year ago, with successful conversions already completed.

    Located in Haywards Heath, Air Business Subscriptions is a leading service bureau in the UK for both B2C and B2B publishers, and has been in business for 40 years. Air Business Subscriptions is part of the Air Business Group, which is in turn a subsidiary of An Post (the Irish post office).

    Air Business Subscriptions manage 400 titles with 3,500,000 subscribers from Publisher clients including The Economist, New Scientist, The Spectator, OK! …



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    PayPal in Advantage

    When was the last time you purchased something on a website that didn’t offer PayPal as a checkout payment option? OK, not every website does, but that number gets fewer every day. Customers love the convenience of storing their payment details in one centralized place, along with the “non-proliferation of information” security that this affords.

    Did you know that you can set up your Advantage-driven website to offer the PayPal payment option? Both the Advantage application and the Cider platform support the display, use, and storage of the elements of a PayPal transaction.

    Here’s how it works.

    In Advantage, a “Digital Wallet” payment type represents these various online payment options. PayPal is the first provider added under the Digital Wallet umbrella, and we will be adding …



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    Look How You Can Improve Your Business with Advantage Now!

    We’ve been busy these past few months, even busier than usual. We’ve developed some exciting new things in Advantage intended to increase your revenue, delight your customers, and make your job easier!

    --Do you offer any kind of membership to your audience? If so, check out the new Members Advantage module.  Members Advantage is a fully integrated solution for membership associations, including professional societies, alumni associations, charitable organizations, and clubs. It simplifies management of your organization with a member portal that steps a user through the membership application process, membership renewals, member self-service and payments. You can also provide special discounting on other products and offer external “third-party” benefits, and track such essential …



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    Five Tips to Improve Your Subscription Payment Success Rate

    With the rise of the "subscription economy,” auto-charging customers regularly in exchange for goods and services has become a popular business model. Of course, this is old news for publishers, who have been making use of renewals and recurring payments longer than most other industries. However, auto-charges come with their own challenges---recurring credit card payments have much higher decline rates than stand-alone payments, for example. Here are five tips to improve your subscription payment success rate: 

    1. Optimizing retries

    The most common reason for failed credit card payments is that the credit line on the account has been exceeded. For this 'insufficient funds' scenario, as well as in the case of technical errors, you will likely want to retry the payment before taking …



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    3 Ways to Increase Your SQL Smarts

    All of the data that you are used to seeing in Advantage is stored in a Microsoft SQL Server database.  If you are involved in creating or modifying Advantage reports, then familiarity with Transact-SQL (or T-SQL for short) can help you.  T-SQL is the language you use to query a SQL database and is used by most common reporting tools (Excel, Crystal, SSRS, etc.).  The better you know T-SQL, the quicker and better you can respond to reporting requests from your customers.

    I've found these three things to be most helpful in expanding my T-SQL knowledge and expertise. 

    working on my MCSA certification

    reading SQL blogs regularly, such as these: http://www.cathrinewilhelmsen.net/  , https://spaghettidba.com/  

    Attending a user group meeting

    For Advantage users involved with …



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    Multiplying Revenue

       

    We have just finished up a season of conferences, summits, and trade shows in the industries we serve – publishing and membership associations.  One of the things that sticks out the most for me at these meetings are the stories of how organizations are increasing their revenue.  There appears to be no end to the tactics people have employed to multiply revenue by creatively looking for opportunities for repackaging their content, extending their brands, and thinking outside the box about new value propositions.  One publisher we know sells design furniture on a website which extends the brand of their design magazine.  Now that’s creative thinking.  I don’t know many publishers who sell furniture.

    Publishers, especially those in the B2B space, have been experts at diversifying …



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    Jump on the Membership Bandwagon

    In response to declining print sales over the last few years, publishers have experimented with new business models. A trend has emerged, and indications are that it’s here to stay: memberships add value and strengthen the relationship between publishers and their customers.

    Proven Benefits of Memberships 

    In 2014, DigiDay reported that membership models are successful revenue drivers that increase customer loyalty. By offering membership perks such as access to exclusive content and events, publishers engage their customers and dramatically improve subscription renewal rates. These perks also open previously untapped revenue streams 

    A year later, journalism professor Jake Batsell explained to media association FIPP  that membership offerings are beneficial to both non-profit and …



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    European User Group Meeting a Success

    Aller Media hosted the annual meeting of the European Advantage Users Group in mid-April at their office in Copenhagen.  Thirty-five users from eight companies and seven countries gathered for two days to get updates on the Advantage product roadmap, to attend feature workshops, and, of course, to meet and network with other clients.

    After a warm welcome from Aller’s IT Director for Business Solutions, Svend Erik Hansen, AdvantageCS VP of Sales and Marketing Dan Heffernan kicked off the meeting with a presentation on Advantage News and Strategic Direction. Dan reviewed our current projects and how they address the challenges our clients face in a rapidly changing industry. He also pointed out the many channels through which our clients can keep up with AdvantageCS news: our blog, …



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