Recently, I participated in a lively discussion with a prospective client around customer payment options. I listed dozens of Advantage features (more on this later) and I was struck by the client’s uncertainty about which features they wanted to support. The discussion changed from what-can-Advantage-do? to what-should-our-business-be-doing? The marketing director wanted to test all options, the customer experience manager wanted frictionless payments, the finance director wanted to reduce fees and cash liability and the operations manager wanted simplified processing. The client realized they had not fully appreciated the complexity and impact of payment options.
In the past five years, there has been an explosion of studies on consumer payments and technological preferences. The …
For nearly 40 years, AdvantageCS has offered the most powerful subscription management solution on the market, ideal for medium to large publishers and membership organizations. From print and digital subscriptions to book sales, from products to services, plus training, conferences, events, membership and donations, Advantage manages everything a company might offer. Plus, it’s constantly evolving to meet the latest needs of the rapidly changing business environment.
Now you can harness the power of Advantage without the need to manage it yourself, with Advantage fullService.
Hosted in the cloud on MS Azure, Advantage fullService is implemented and managed by our staff. System administration, cycle-ends, invoicing, reminders, setup, selects---we handle it all.
Along with our fully …
Congratulations to Martin Media, whose five web ecommerce boutiques recently went live on Cider, our eCommerce platform, all entirely in French:
• Boutique La Classe
• Boutique L’Assmat
• Boutique Journal de l’Animation
• Boutique Journal des Psychologues
• Boutique Bois
As our first non-English Cider implementation, the project involved some unique challenges. These included adjustments for rate-includes-tax, handling accent marks and currency display, plus translating Cider itself. The Cider implementation was closely linked with an upgrade of the core Advantage application.
The Martin Media project team included Julien Krier, Philippe Canus, Jérémie Boisselier and Stéphane Sorin, and involved the entire organization for testing the new release.
On the AdvantageCS side, John …
AdvantageCS is proud to announce that we have achieved Microsoft Gold Level Partner Status in the Cloud Platform Competency. The requirements for such a status are stringent, and only the top Microsoft partners achieve Gold.
The Microsoft Gold competency process requires that a number of partner employees successfully complete technical exams to become Microsoft Certified Professionals on Azure technologies, and the company must meet certain performance levels. In addition, the partner must provide comprehensive customer references from successful cloud projects. Becoming a Gold Level Partner reinforces to our clients that AdvantageCS is committed to a high standard of excellence and professionalism.
“The AdvantageCS Cloud Services team is committed to providing top-notch solutions …
The Advantage Users Group (AUG) chose New Orleans, Louisiana for its 2019 gathering. The conference was held at the Crown Plaza Hotel, in the middle of the French Quarter. More than 50 participants from 16 companies attended the event for three days of sharing and showing. As usual, the AUG steering committee did a great job making the event run smoothly.
Dan Heffernan kicked off the meeting with his annual presentation of publishing trends and AdvantageCS news. Among the trends, the pivot to subscription revenue (advertising revenue has dropped significantly over the 10 last years) wasn’t new to the audience but factors such as paywalls, retention strategies, and AI technology are definitely changing the landscape. Relationships with social media are also adapting quickly, as Google and …
This month, AdvantageCS hosted its annual management roundtable for its clients just prior to the Advantage Users Group conference in New Orleans, Louisiana. A group of executives representing a broad spectrum of publishing concerns ranging from data-only to print, from academic and B2B to B2C, from subscriptions to books, and from rapidly growing businesses to more declining markets. Participants also differed in their positions, from CEOs to CTOs to CMOs:
Jeff Baker, American Master ProductsAllison Belan, Duke University PressJeff Crosby, InterVarsity PressPaul Gee, American Medical AssociationReid McLaughlin, Agora/14WestLaird Popkin, Hearst Transportation Group/BlackbookTara Rebak, Newsmax MediaBonnie Roche, Crain CommunicationsTim Swietek, Ogden Publications
As usual, we wonder …
We are pleased to welcome Rachel Lipa as the newest member of the Product Development group led by Paul Sauter. Rachel joined AdvantageCS full-time in January, although she is not completely new to the company, as she was an intern here for the last two summers.
Rachel graduated with High Honors from the University of Michigan, with a Bachelor of Science degree in computer science, and a minor in statistics. Her elective coursework focused on web systems, computer security, artificial intelligence, database management systems, and accessible software design. She was named an EECS (Electrical Engineering and Computer Science) Scholar, meaning that she achieved a cumulative GPA of 3.9 or greater.
In addition to interning here at AdvantageCS, Rachel spent a summer as an intern at the …
From discussions with our clients during account management sessions or through our user group conferences, they (or the organizations they serve) are looking to develop new products to compensate for the shrinking content subscription market. One part of that product development strategy is branching out to exist where their customers already are. And where are they? If they are among the 99.9% of users, then that would be on platforms by Apple, Google, Amazon, and Facebook.
This can be a controversial decision as it is well-documented how much publishers give up when “partnering” with these platforms—in revenue and in customer data. Why give up so much?
Brand recognition. Customers are likely on these platforms and already familiar with them and there are no complicated on-boarding …
Over the decades, we have heard horror stories of organizations who have chosen the wrong system or application to accomplish some major task (sales order processing, subscription management, CRM, membership management, etc.), so we’ve honed a list of the steps, which, when strung together, can guarantee failure. That is, the wrong system will be chosen, which will cost your organization lots of money and years of wasted time. Now, it is possible that failure will occur by simply executing any of the 7 failure steps! So, if it’s failure you’re chasing after, you could be closer to it than you think.
1. Make sure you are unclear about your requirements, so you can’t communicate them to the software vendor. After all, if you’re clear, you might slip in your communications and let the …
Congratulations to Mediahuis on their recent go-live on Advantage. In late October, Mediahuis Limburg completed an 11-month conversion off their legacy P5 system and began fulfilling their daily Dutch newspaper, De Limburger, through Advantage. This is the first of three fulfillment systems at Mediahuis that will migrate to Advantage.
“After more than a year of hard work, we finally went live with our project---the launch of a new subscription system. I was very happy to feel so much positive energy and to see so many happy faces!” said Steve Conard, Project Manager, Mediahuis. “A big thanks to the entire project team and our partner AdvantageCS who made this possible!”
After determining that developing an in-house solution to replace their separate fulfillment systems was not …