What’s the state of your email junk folder? Mine is pretty active with various promotions for IT related products and services. Occasionally, I’ve given out my contact information in order to download a white paper or view a demonstration, and although I haven’t been asked if it was okay to forward my email address to other parties for their use, that certainly happened.
Such permissions---and lack of them---are addressed by the European Union’s General Data Protection Regulation. GDPR goes into effect in May 2018, and if you have any European customers, it does involve your operation.
One of GDPR’s main principles is that even though you maintain personal information for your customers, they retain ownership of it. Since the data isn’t yours, you can only use it for purposes the …
A growing trend involves companies purchasing different software packages for discrete functions in the organization, which necessitates effective and efficient integration between systems, working together inside a common eco-system. Advantage offers a tight integration with Salesforce.com, a widely-used cloud-based application which supports many different business activities. A common use of Salesforce by publishers, content providers and membership organizations is for prospect relationship management, where sales teams are involved. These companies are selling into businesses, educational institutions, governmental entities, etc.--- essentially business-to-business sales efforts. Salesforce.com provides many tools to make it easier for reps to communicate with prospects, members …
AdvantageCS is pleased to announce the formation of a strategic partnership with SFG, an innovative service and technology company located in Big Sandy, Texas. AdvantageCS sought the partnership in order to provide a full-service solution to membership organizations and publishers, prospects and clients alike.
Read full press release
We are delighted to officially welcome Air Business Subscriptions (previously known as Quadrant Subscription Services) to the Advantage family. With this welcome, we are publicizing an already-established relationship between the two companies. Implementation of Advantage began nearly a year ago, with successful conversions already completed.
Located in Haywards Heath, Air Business Subscriptions is a leading service bureau in the UK for both B2C and B2B publishers, and has been in business for 40 years. Air Business Subscriptions is part of the Air Business Group, which is in turn a subsidiary of An Post (the Irish post office).
Air Business Subscriptions manage 400 titles with 3,500,000 subscribers from Publisher clients including The Economist, New Scientist, The Spectator, OK! …
Recently, AdvantageCS was invited to present the results of a survey we’d co-sponsored with FOLIO: magazine on the subject of collaboration between departments at membership associations. The survey was sent to membership associations which have publishing/media concerns. The results of the survey from about 150 respondents confirmed our suspicions that there is, generally, a lack of communication and collaboration between the membership and publishing/media departments at such organizations. The respondents were in agreement that this is detrimental to the mission, and that both communication and data sharing are keys to a common goal of success.
One of the respondents nailed the problem by describing “a culture of silos.” Just 14.6% of respondents said that legacy structures in …
Congratulations to InterVarsity Press who recently went live on Advantage!
InterVarsity is a publisher of evangelical Christian books in Westmont, Illinois. They now use Advantage to fulfill more than 7,000 products across a wide array of subjects. IVP also implemented Cider as their ecommerce platform, and their new website (https://www.ivpress.com/) has been well received by IVP’s customers. Adding to the complexity of the project was the fact that they also implemented ONIX---an industry standard format in the book world.
Many people contributed over the course of the project, but the core team at InterVarsity, led by Tricia Koning, included Holly Shermer, Kim Brown, Bob Dunne, Luke Miller, Josh Bagley, Jon Boyd, Lorraine Caulton, David Burton and Dave Page.
On the AdvantageCS …
InterVarsity Press announces the launch of their new website and customer management system running on Advantage. - PRESS RELEASE
When was the last time you purchased something on a website that didn’t offer PayPal as a checkout payment option? OK, not every website does, but that number gets fewer every day. Customers love the convenience of storing their payment details in one centralized place, along with the “non-proliferation of information” security that this affords.
Did you know that you can set up your Advantage-driven website to offer the PayPal payment option? Both the Advantage application and the Cider platform support the display, use, and storage of the elements of a PayPal transaction.
Here’s how it works.
In Advantage, a “Digital Wallet” payment type represents these various online payment options. PayPal is the first provider added under the Digital Wallet umbrella, and we will be adding …
Technology executives from seven different Advantage client companies met in San Antonio on January 31st and February 1st prior to the Advantage Users Group conference, to identify and discuss their issues of concern in the current business environment. On the first day, each of the seven executives shared their thoughts about topics of the greatest import to their organizations. The team from AdvantageCS then reviewed those concerns and grouped them into topics for the second day’s discussions.
The subjects included a desire for fewer systems in their technological ecosystems, and for ones that integrate well with the other systems being used. A number of the participants commented that one of their greatest challenges is implementing, integrating, and maintaining the number of …
Okay, maybe that’s a slight exaggeration, but the group did make its presence felt. Sixty-four Advantage users from 21 different companies descended on the Holiday Inn San Antonio Riverwalk for more than two days of meetings, presentations and networking spread over the first three days of February.
Kicking off the conference on Wednesday afternoon was outgoing steering committee president Lesley Jones of Duke University Press who acted as emcee for the event, welcoming the attendees and outlining the schedule for the next 48 hours.
First up to the presentation podium was Dan Heffernan, VP and chief product manager, who reported to the group on the product advancements made over the last year and what we have planned for the upcoming 12-18 months on the product roadmap and some new …