AdvantageCS is pleased to announce our newest client: Bonnier Magazine Data (“BMD”). Located in the Østerbro borough of Copenhagen, Denmark, BMD is an internal provider of subscription management systems, CRM system functionality and related services to Bonnier companies. BMD specializes in subscription management within the field of weekly and monthly magazines, publications and other media products.
BMD is wholly owned by Bonnier Publications (“BP”) and Bonnier Tidskrifter (“BT”) which are also two major customers. Whereas BP is represented in Copenhagen, Helsinki (Finland), Oslo (Norway) and Stockholm (Sweden), BT is represented solely in Stockholm. Between the two publishing companies, BMD systems manage around 2 million subscriptions. These companies are part of the holding …
It's the week between Christmas and New Years and I'm reading lists of things that happened in 2015 and will happen in 2016. It's always enjoyable to be reminded of things that happened earlier in the year that we've already either forgotten or filed away into that part of our memory that can't quite remember exactly when it took place. (Like one's last dentist appointment once more than 5 weeks have passed.) What's much more fun, and risky, is to predict things that will happen in the future. It's risky, because the predictor is likely to be proved wrong. It's fun because the expectations are so low for being right!
So here are mine:
Publishing will continue to be unpredictable. I know. It's almost cheating to say this. But there is more truth to it than immediately meets the eye. …
“What is best in life? To crush your enemies, to see them driven before you, and to hear the lamentations of their women.”
-Conan, the Barbarian
As software engineers, we find ourselves fighting a war against an enemy of our own creation. An enemy armed with complexity, obscurity, and redundancy. From a fortified position in legacy code it charges forth using our past compromises as a battle cry. Like the Hydra, software development can work against us: each problem we fix with a cutting change can sometimes spawn more bugs. What is an engineer to do in the face of such odds?
Creating bug-free software can happen in one of two ways. Write no bugs, which given the complexity and breadth of Advantage is impossible, or find the bugs that are created and fix them. To this end, bug …
One of our traditional movies to watch around this time of year is the revered "White Christmas" starring Bing Crosby and friends. For those unfamiliar with the story, things begin to go wrong when the nosy housekeeper eavesdrops on a conversation but only hears 1 side of the message. She draws her own conclusions and sets off a string of events which produces the main tension in the storyline. Since it's a movie, it all ends well and they live happily ever after. But the movie has supremely good examples of all kinds of problematic communication:
misunderstanding what the other person said
misunderstanding what the other person didn't say
beating around the bush
talking about two different things and missing one another
and the list goes on …
Wow, it has been a while since we provided an update on Cider. If you need a refresher, you can read my previous posts here and here. In short, Cider is our fully integrated eCommerce platform. So, what have we been up to? A lot! First and foremost, Cider is live! It was made available earlier this year with the 2015 annual release of Advantage. We continue to be hard at work with client implementations, modifications, and R&D.
There are currently three clients live on Cider.
Jerry Baker - Jerry Baker's store offers high-quality home and health products while allowing customers to mix-and-match bundled offerings.
Palm Coast Data - The primary focus here was targeted self-service landing pages for subscribers served through email notifications.
Ogden Publications - Ogden employs a …
In October, I had the distinct pleasure of attending the FIPP World Congress in Toronto, Ontario. (FIPP is the Federation of International Periodical Publishers, in case you are not in this space.) This magazine congress is held every two years in a different country, and is attended by hundreds of magazine publishers from around the world.
As one of the sponsors, AdvantageCS had the opportunity to provide a 100-second pitch of our product. This is a brilliant idea on the part of the FIPP team to allow sponsors to explain their product or service but to keep it brief. In fact, these 100-second pitches are placed between major presentations and become a bit of a game, which keeps the audience in their seats.
Most publishers don't like to be "sold to" but the attendees can't resist …
Check out these new Advantage features.
These Advantage features are either available now or will be soon. Contact your Advantage account manager for more information.
Customer Service Workflows: A new feature at the main SVCCTM customer maintenance view allows you to perform extended customer service without needing to route to other Advantage views. This is useful in on-the-phone situations. You can, for example, perform subscription or agreement maintenance, review the customer’s A/R, and more. A special “retention” phase allows you to save cancellations by offering the customer special discounting, premiums, or credits. This feature uses the standard Advantage scripting functionality, allowing you to tailor the flow to the specific customer service situation.
Scriptable AMB …
The current panic in the marketing world about ad blocking is being eclipsed by thoughts such as those found in this excellent piece. As marketers, we at AdvantageCS have found native advertising to be a great vehicle for getting the word out about our products and services.
What are your thoughts on this hot topic?
Have you ever had the need to perform an action like one of the following based on a threshold Advantage event?
Send an e-mail as soon as an order has been entered in the Advantage UI
Send notification to an outside system as soon as a customer or address change is logged
Automatically cancel---or restart, or skip---an Advantage process when a predefined condition is encountered
If you need to perform tasks like this in a near-real-time environment, then the Advantage workflow events feature could be just what you’re looking for.
The workflow events feature creates a record of certain business-relevant events that occur in the Advantage software or database. A background service continuously monitors events (you configure how often), evaluating each event against a …
Last week AdvantageCS facilitated a meeting in Paris between Ouest France and Agora’s Publishing Services subsidiary. Many in the AdvantageCS User Group are familiar with the rapid growth of Publishing Services over the past 15 years and their use of Advantage to support many of the world-wide publishing affiliates of Agora. Publishing Services has established Advantage at the hub of their systems architecture, making it the system of record for all interaction with customers and prospects. Now that Ouest France has upgraded to Advantage 2014.1, they are considering moving more business onto Advantage and making Advantage the core system of record for their customer relationships and transactions…reminiscent for me of a similar direction taken by Agora in their pre-Publishing Services …