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News

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    Welcome New Employee Curt Silverthorn

    We are pleased to welcome Curt Silverthorn, the newest member of the Product Development group led by Paul Sauter.

    A recent graduate of the University of Michigan, Curt earned a Bachelor of Science degree in computer science from the school of engineering. Curt intended to major in mechanical engineering, but when he took his first computer programming class, he was hooked. One aspect of programming he enjoys is putting together small pieces into a larger whole.

    Curt grew up in Yale, a small town in the “thumb” area of Michigan. His parents and younger sister, Kristine—now a junior in high school—still live there. Curt currently shares an apartment with a roommate in Whitmore Lake.

    Outside of work, Curt likes being outdoors, especially hiking, hunting and camping. Just before …



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    Is Advantage right for you?

    Ten ways to tell if Advantage is right for you

    You are a publisher of one or more of the following: magazines, journals, digital content, newsletters, newspapers, data, eBooks, or print books.

    You need your system to manage one or more of the following: subscriptions, membership, donations, consortia sales, entitlements, packages and bundles, conferences and events, book clubs, standing orders, commissions, royalties, or telesales.

    You market multiple offerings to the same audience and building customer loyalty is crucial for you.

    Your marketers need immmediate execution of their eCommerce promotions.

    Your business rules are unique and perhaps complex.

    The lifetime value of your average customer is high.

    You need to integrate with other applications seamlessly and are looking …



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    “Think Scholarly, Act Like a Shoemaker”

    How’s that for an intriguing title? That was the name of our Executive Director of Clients & Products, Mona Hidayet’s presentation at The Magazine Innovation Center's ACT (Amplify, Clarify and Testify) 8 conference in Oxford, Mississippi. This year's conference was themed "Print Proud, Digital Smart," was led by Mr. Magazine himself, Dr. Samir Husni. The audience comprised thought leaders in publishing, marketing, printing, advertising, and distribution, and Mona encouraged them to look to the Scientific, Technical and Medical (STM) sector for inspiration. She asserted that STM publishers are more effective than non-scholarly publishers when it comes to balancing their print and digital portfolios for three key reasons:

    1) Digital Content — STM content is time---not issue---based. …



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    Congratulations to Bob Gray: Soon-to-Be-Retiree

        

    Bob Gray has the distinction of having more years of seniority at AdvantageCS than the company has been in business. That’s because Bob was working at one of the firms that merged to become T & B Computing (the original name of AdvantageCS) and was able to count his years of service there when T & B Computing was formed.

    In his 40+ years here, Bob has witnessed remarkable changes in operating systems, programming languages and software technology. When he first began his career in computing, he programmed in Fortran for a mainframe computer, even using card decks on occasion, and had to debug using core dumps (or hex dumps). Access to the computer was through shared terminals in a terminal room, where they were connected via phone modems running 300 baud. Reports and data were …



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    Congratulations to Karl Davis: Soon-to-Be Retiree

    Karl Davis started at AdvantageCS nearly 34 years ago, as a programmer/analyst assigned to what was then called the CIR development team. He spent 20 years on that team, 15 or so as its leader, until he was named to head up the newly-formed Engineering Consulting and Implementations team. That has been Karl’s home for the past 14 years.

    Dan Heffernan knew Karl before he joined AdvantageCS. “I was a housemate of Karl’s in 1983. Karl has always been meticulous, as well as precise, neat and tidy. So, when another housemate changed his oil in Karl’s garage and then proceeded to spill some on the floor and back the car out leaving dark, oily tire marks down the driveway--- well, it was all Karl could do to keep from destroying the driveway and re-paving it! Only the cost stopped him. Our …



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    The Advantage Support Center: Always At Your Service

    This year marks the 20th anniversary of the Advantage Support Center as it exists today. Prior to 1998, support was handled by the analyst teams, who also managed implementation projects and software upgrades, plus account management and training. With that model, however, team members often found themselves juggling conflicting priorities between their various roles. The solution was to form a team of analysts and engineers entirely devoted to support.

    The center now has a full-time staff of four, plus a manager, and analysts from other teams help on occasion. Depending on the client and the issue, any one of half-dozen engineering teams provides technical assistance. Twenty-four hours a day, 365 days a year, the Advantage Support Center is available and its staff is eager to help. …



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    Conversations with Clients

    A team from Mediahuis (based in Antwerp, Belgium) recently visited AdvantageCS to work on integration requirements and specs. You can't have first-time visitors to Ann Arbor without sampling some Zingermans! Here, (L to R) Jurgen Van den Broeck, Johan Thijsen, our own Mike Hasey and Jo Samyn enjoy the renowned pimento cheese and bacon macaroni and cheese at Zingerman's Roadhouse.  

    Jo was kind enough to answer some questions so that we could get to know her better. 

    Jo Samyn, Mediahuis

    What is your name and current title?

    My name is Jo Samyn, I am Application Manager, Media Services Readers Market.

    Where in the world do you call home?

    I live in Haacht, a tiny village near Louvain, Belgium, at about 30 kilometers from the capital.

    What led you to your current position at …



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    A Sure Sign of Spring: Trade Show Fever

     

    It’s as reliable as seeing the first robins and crocuses---when the schedule starts filling up with trade shows (some on the same dates), you know Spring is almost here. The AdvantageCS team will be attending, sponsoring, and exhibiting this Spring at conferences in the US, the UK and Europe.

    First up is Digital Innovators Summit, March 18-20, in Berlin. DIS has the goal of helping legacy magazine publishers adapt to the digital era. Over the years, DIS has evolved to consider innovations across a range of content-driven media and related industries. Today, DIS attracts some 600+ delegates from over 35 countries. Come visit with Dan Heffernan and Philippe van Mastrigt at Stand 2h.

    Next, is the UKSG (United Kingdom Serials Group) Annual Conference, April 9-11 in Glasgow. This annual …



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    Extensibility Services in Advantage

    Advantage offers many integration options within a technical ecosystem. One of those is done through Advantage’s Extensibility Services framework. This framework allows our clients to create custom implementations of standard interfaces (e.g., address hygiene). This approach is an integral part of AdvantageCS’s open system strategy.

    The mechanics of the framework are straightforward: Advantage provides the extensibility service contract and interface files while the developer provides the implementation of the service. The service itself could be local to the Advantage software, distributed on a network, or web-based. In contrast, Advantage also supports many out-of-the-box point-to-point integrations to specific vendor packages (e.g., CyberSource for credit card transactions).

    The …



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