News

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    Trends in the Publishing Industry - 2019

    (This is a recap in three parts of the presentation made at the European Users Advantage meeting in Lisbon on 26-27 September 2019)

    Part 1 (of 3)

    A year ago, at the  Advantage European User meeting  in Paris, I first presented  the major trends in the publishing industry, identified from various conferences, visits to prospects and customers and a close monitoring of the industry. I mentioned the rapid shift of subscriber portfolios to digital, new topics such as retention, print resistance, GAFA divorce and new tactical approaches to circulation and reader relationships. A year later, I wondered if I repeated the experience, could I hope for something new? To my surprise, the answer was yes. In less than a year, some themes have reached a new phase, others have accelerated their …



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    Plan to attend AUG February 26-28 in Austin, Texas

    Join your fellow Advantage users in Austin, TX next February for a fantastic time of learning, sharing, networking and fun! The conference will be at the Omni Austin Hotel Downtown and there are lots of fun things to do close by. You won’t want to miss it!

    Mark your calendar now---details of the conference will be coming soon.



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    Addressing Expanding Regulations for Auto-Renewal Consent

    Automatic renewal arrangements are popular and beneficial for both companies and consumers. Customers are saved the trouble of having to continually take actions to keep their subscription active, while companies improve their retention rates and forecasting abilities.

    However, in the last few years, the legal environment has become more restrictive on automatic renewal arrangements. There’s been a push at national and state levels (Vermont being the most recent state) to better inform and protect customers from accidentally entering into long-term subscription service agreements, as well as enabling them to cancel out. It’s important for companies to be aware of, and plan for, complying with these regulations.

    Fortunately, we have experience handling auto-renewal features, having …



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    Conversations with Clients

    Last year, we launched a blog post series called “Conversations with Clients,” a way for us to get to know our partners at client companies a little better. We were delighted to have a conversation with Steve Searle at Air Business Subscriptions.  

    Based in Haywards Heath, UK, Air Business Subscriptions is a leading service bureau for both B2C and B2B publishers, and has been in business for 40 years. They began implementing Advantage in 2016, and the team at Air Business is now in the process of moving additional existing publishers from their legacy system onto Advantage. They are also working on an exciting piece of new business, a scholarly publisher for whom they will be completing a two-phase migration through 2019.

     

    (Steve Searle is pictured (on the left) alongside AdvantageCS’ …



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    Stephanie Widrig: Responsive, Resourceful, and Reliable

    Now in her seventh year at AdvantageCS, Stephanie Widrig is a member of the Program Services team. She began her AdvantageCS career in the implementations group and had a brief stint in support before joining Program Services over 4 years ago. Everyone who works with Stephanie comments on how speedily she responds, how well she communicates, and how she always knows the right answer or else finds it. These qualities make her a sought-after manager of upgrade---and other---projects.

    “I enjoyed working with Stephanie on our latest upgrade,” says Christy Westcott of Unity World Headquarters. “She was consistently prompt in replying to any of our needs during the process. Her communication is always clear and concise. I look forward to working with her again.”

    Although upgrades and …



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    Welcome New Employee Curt Silverthorn

    We are pleased to welcome Curt Silverthorn, the newest member of the Product Development group led by Paul Sauter.

    A recent graduate of the University of Michigan, Curt earned a Bachelor of Science degree in computer science from the school of engineering. Curt intended to major in mechanical engineering, but when he took his first computer programming class, he was hooked. One aspect of programming he enjoys is putting together small pieces into a larger whole.

    Curt grew up in Yale, a small town in the “thumb” area of Michigan. His parents and younger sister, Kristine—now a junior in high school—still live there. Curt currently shares an apartment with a roommate in Whitmore Lake.

    Outside of work, Curt likes being outdoors, especially hiking, hunting and camping. Just before …



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    Is Advantage right for you?

    Ten ways to tell if Advantage is right for you

    You are a publisher of one or more of the following: magazines, journals, digital content, newsletters, newspapers, data, eBooks, or print books.

    You need your system to manage one or more of the following: subscriptions, membership, donations, consortia sales, entitlements, packages and bundles, conferences and events, book clubs, standing orders, commissions, royalties, or telesales.

    You market multiple offerings to the same audience and building customer loyalty is crucial for you.

    Your marketers need immmediate execution of their eCommerce promotions.

    Your business rules are unique and perhaps complex.

    The lifetime value of your average customer is high.

    You need to integrate with other applications seamlessly and are looking …



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    “Think Scholarly, Act Like a Shoemaker”

    How’s that for an intriguing title? That was the name of our Executive Director of Clients & Products, Mona Hidayet’s presentation at The Magazine Innovation Center's ACT (Amplify, Clarify and Testify) 8 conference in Oxford, Mississippi. This year's conference was themed "Print Proud, Digital Smart," was led by Mr. Magazine himself, Dr. Samir Husni. The audience comprised thought leaders in publishing, marketing, printing, advertising, and distribution, and Mona encouraged them to look to the Scientific, Technical and Medical (STM) sector for inspiration. She asserted that STM publishers are more effective than non-scholarly publishers when it comes to balancing their print and digital portfolios for three key reasons:

    1) Digital Content — STM content is time---not issue---based. …



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    Congratulations to Bob Gray: Soon-to-Be-Retiree

        

    Bob Gray has the distinction of having more years of seniority at AdvantageCS than the company has been in business. That’s because Bob was working at one of the firms that merged to become T & B Computing (the original name of AdvantageCS) and was able to count his years of service there when T & B Computing was formed.

    In his 40+ years here, Bob has witnessed remarkable changes in operating systems, programming languages and software technology. When he first began his career in computing, he programmed in Fortran for a mainframe computer, even using card decks on occasion, and had to debug using core dumps (or hex dumps). Access to the computer was through shared terminals in a terminal room, where they were connected via phone modems running 300 baud. Reports and data were …



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