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    The Interns of Summer

    Summer is almost here. Time for ice cream, going to the beach, baseball, Frisbee and vacations at the lake. And it's time to welcome our latest summer interns and learn a little about them.

    And they are, from left to right:

    Srikanth Garlapati

    Your hometown?

    Kennett Square, PA

     

    College and major?

    University of Michigan and Computer Science.

     

    What led you to choose your major?

    I chose my major because I enjoy the math and problem-solving aspects of Computer Science.

     

    What are you working on at ACS?

    This summer, I will be working on redesigning the demographic fields to allow clients to add custom fields with fewer restrictions.

     

    What do you enjoy doing outside of work/school?

    I enjoy playing and watching sports.

     

    What was the last book you read for fun?

    The Devil …



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    Let's Talk About Payments

    Recently, I participated in a lively discussion with a prospective client around customer payment options. I listed dozens of Advantage features (more on this later) and I was struck by the client’s uncertainty about which features they wanted to support. The discussion changed from what-can-Advantage-do? to what-should-our-business-be-doing? The marketing director wanted to test all options, the customer experience manager wanted frictionless payments, the finance director wanted to reduce fees and cash liability and the operations manager wanted simplified processing. The client realized they had not fully appreciated the complexity and impact of payment options.

    In the past five years, there has been an explosion of studies on consumer payments and technological preferences. The …



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    Unsettling Times

    Unsettling times. On so many levels.

    The last year has been a challenging one for millions of people. If we look at broad strokes, bigotry, racism, poverty, violence, and hatred all raised their ugly heads at points during the year in the US and abroad. Across the Americas we witnessed oppressive regimes cracking down on their opponents violently and fatally. Radical, extremist groups killed and wounded across the globe in various attacks. Greed flourished. Power dictated. Scandal abounded. It has been a year that proved that humans can really be horrible to one another.

    A bit closer to home, many of us experienced the difficulties of our human condition: friends and relatives were diagnosed with terminal illnesses, addictions were revealed, mental illness identified, and loved ones …



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    Creating Custom Report Output---the Easy Way

    With the 2018.7 release of Advantage comes an improved way to create custom report output, based on your select criteria. This functionality is available at the browser. It’s easy, it’s robust, and it’s a great way for end users to create custom reports and outputs.

    One of the best features of the browser-based approach is the ability to see real-time results. You can both see the results and export them to a CSV or PDF file. In addition, you can run this from within Advantage, incorporating the report into a jobstream or scheduling it to run on a regular basis.

    When you add a new select set in the browser, you are prompted for the Select Set Type and Data Source. These are validated drop-down fields; each also has a “quick search” tool to allow you to find values based on words or …



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    Conference and Trade Show Highlights

    I just returned from my 3rd conference/trade show in 4 weeks. Others on my team attended 3 more that  during this same time. June is the busiest month of the year for conferences & trade shows---by far!

    Two of the trade shows I attended were focused on membership associations: AMS Fest in Chicago and Society Street in London. As a showcase company at AMS Fest (AMS = Association Management System), we were given 2 opportunities to demonstrate our software to membership organizations shopping for an AMS. This is a great event---well-organized, effective, and informative. One of my favorite sessions was one where 3 experts from different consulting firms sat on a panel and fielded questions about how to implement a new AMS. They have decades of wisdom among them and can help a membership …



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    A Sure Sign of Spring: Trade Show Fever

     

    It’s as reliable as seeing the first robins and crocuses---when the schedule starts filling up with trade shows (some on the same dates), you know Spring is almost here. The AdvantageCS team will be attending, sponsoring, and exhibiting this Spring at conferences in the US, the UK and Europe.

    First up is Digital Innovators Summit, March 18-20, in Berlin. DIS has the goal of helping legacy magazine publishers adapt to the digital era. Over the years, DIS has evolved to consider innovations across a range of content-driven media and related industries. Today, DIS attracts some 600+ delegates from over 35 countries. Come visit with Dan Heffernan and Philippe van Mastrigt at Stand 2h.

    Next, is the UKSG (United Kingdom Serials Group) Annual Conference, April 9-11 in Glasgow. This annual …



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    Keeping Busy in Orlando

    Report on 2018 Advantage Users Group Conference

    More than 70 Advantage clients from 17 companies met in Orlando for the 2018 Advantage Users Group (AUG) Conference. As always, the Steering Committee, led by Christy Wescott of Unity World Headquarters, did an outstanding job preparing the agenda and arranging for the speakers and session hosts. Denise Spickler of Wolters Kluwer Health handled her responsibilities as the liaison with the host hotel with outstanding attention to detail, resulting in a conference that was successful in every way.

    Dan Heffernan, AdvantageCS Vice President of Sales, Marketing, and Product Planning, kicked off the meeting with his annual presentation of AdvantageCS news, strategy, and product direction. Dan was joined in his presentation by Tony Pytlak, …



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    GDPR Summit in Copenhagen Highly Productive

    Initiated by Carsten Weber from Bonnier Magazine Data, Nordic Advantage clients and AdvantageCS participated in a GDPR roundtable on January 22nd, at the Bonnier office in Copenhagen. What was initially a meeting of two publishers expanded to include four Nordic Advantage clients: Bonnier Magazine Data, Egmont Publishing, Aller Media and Alma Talent. Air Business Subscriptions from the UK also joined this gathering, as did AdvantageCS.

    Participants included John Osborn (Air Business Subscriptions), Bjarne Christensen (Aller Media), Christel Heegaard (Aller Media), Martin Paluszewski (Aller Media), Mari Aalto (Alma Media), Hanna Kaivo-oja (Alma Media), Farhoud Fazeli (consultant, representing Bonnier Magazines and Brands), Rune Spanggaard (Bonnier Magazine Data), Carsten Weber (Bonnier …



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    Come on Down to Orlando for AUG 2018

    You won't want to miss the 2018 AUG meeting in lovely Orlando, Florida. Where else can you meet and exchange experiences and ideas with so many Advantage users? Plus, get the scoop on new stuff in the works at AdvantageCS. And isn't early February (Feb 7-9) a great time to get away from the office and have a change of scene? The conference will be at the Doubletree by Hilton, Orlando at Sea World right on International Drive where all the action is.

    We know you will learn something new and have fun! Send in your registration today.

    AUG 2018 registration form



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    Tidbits from Trade Shows

    With the development of Members Advantage, we have begun to cast our net a bit farther when it comes to industry events such as conferences and trade shows. These shows are great opportunities to meet people and find sales leads, but also a place to keep on top of hot topics in the industry.

    Just in the last month, our team attended Digital Excellence (hosted by MemberWise) in London, the American Museum Membership Conference in Seattle, and AMS Fest in Washington, DC.

    Philippe van Mastrigt attended the London conference and reported the following:

    Benefits are an important factor to prospects in deciding to become a member.

    Online content is an essential part of what members want from a membership.

    Print magazines are still a highly-rated benefit for members.

    Advantage …



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