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    Conference and Trade Show Highlights

    I just returned from my 3rd conference/trade show in 4 weeks. Others on my team attended 3 more that  during this same time. June is the busiest month of the year for conferences & trade shows---by far!

    Two of the trade shows I attended were focused on membership associations: AMS Fest in Chicago and Society Street in London. As a showcase company at AMS Fest (AMS = Association Management System), we were given 2 opportunities to demonstrate our software to membership organizations shopping for an AMS. This is a great event---well-organized, effective, and informative. One of my favorite sessions was one where 3 experts from different consulting firms sat on a panel and fielded questions about how to implement a new AMS. They have decades of wisdom among them and can help a membership …



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    A Sure Sign of Spring: Trade Show Fever

     

    It’s as reliable as seeing the first robins and crocuses---when the schedule starts filling up with trade shows (some on the same dates), you know Spring is almost here. The AdvantageCS team will be attending, sponsoring, and exhibiting this Spring at conferences in the US, the UK and Europe.

    First up is Digital Innovators Summit, March 18-20, in Berlin. DIS has the goal of helping legacy magazine publishers adapt to the digital era. Over the years, DIS has evolved to consider innovations across a range of content-driven media and related industries. Today, DIS attracts some 600+ delegates from over 35 countries. Come visit with Dan Heffernan and Philippe van Mastrigt at Stand 2h.

    Next, is the UKSG (United Kingdom Serials Group) Annual Conference, April 9-11 in Glasgow. This annual …



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    Keeping Busy in Orlando

    Report on 2018 Advantage Users Group Conference

    More than 70 Advantage clients from 17 companies met in Orlando for the 2018 Advantage Users Group (AUG) Conference. As always, the Steering Committee, led by Christy Wescott of Unity World Headquarters, did an outstanding job preparing the agenda and arranging for the speakers and session hosts. Denise Spickler of Wolters Kluwer Health handled her responsibilities as the liaison with the host hotel with outstanding attention to detail, resulting in a conference that was successful in every way.

    Dan Heffernan, AdvantageCS Vice President of Sales, Marketing, and Product Planning, kicked off the meeting with his annual presentation of AdvantageCS news, strategy, and product direction. Dan was joined in his presentation by Tony Pytlak, …



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    GDPR Summit in Copenhagen Highly Productive

    Initiated by Carsten Weber from Bonnier Magazine Data, Nordic Advantage clients and AdvantageCS participated in a GDPR roundtable on January 22nd, at the Bonnier office in Copenhagen. What was initially a meeting of two publishers expanded to include four Nordic Advantage clients: Bonnier Magazine Data, Egmont Publishing, Aller Media and Alma Talent. Air Business Subscriptions from the UK also joined this gathering, as did AdvantageCS.

    Participants included John Osborn (Air Business Subscriptions), Bjarne Christensen (Aller Media), Christel Heegaard (Aller Media), Martin Paluszewski (Aller Media), Mari Aalto (Alma Media), Hanna Kaivo-oja (Alma Media), Farhoud Fazeli (consultant, representing Bonnier Magazines and Brands), Rune Spanggaard (Bonnier Magazine Data), Carsten Weber (Bonnier …



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    Come on Down to Orlando for AUG 2018

    You won't want to miss the 2018 AUG meeting in lovely Orlando, Florida. Where else can you meet and exchange experiences and ideas with so many Advantage users? Plus, get the scoop on new stuff in the works at AdvantageCS. And isn't early February (Feb 7-9) a great time to get away from the office and have a change of scene? The conference will be at the Doubletree by Hilton, Orlando at Sea World right on International Drive where all the action is.

    We know you will learn something new and have fun! Send in your registration today.

    AUG 2018 registration form



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    Tidbits from Trade Shows

    With the development of Members Advantage, we have begun to cast our net a bit farther when it comes to industry events such as conferences and trade shows. These shows are great opportunities to meet people and find sales leads, but also a place to keep on top of hot topics in the industry.

    Just in the last month, our team attended Digital Excellence (hosted by MemberWise) in London, the American Museum Membership Conference in Seattle, and AMS Fest in Washington, DC.

    Philippe van Mastrigt attended the London conference and reported the following:

    Benefits are an important factor to prospects in deciding to become a member.

    Online content is an essential part of what members want from a membership.

    Print magazines are still a highly-rated benefit for members.

    Advantage …



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    Extensibility Services in Advantage

    Advantage offers many integration options within a technical ecosystem. One of those is done through Advantage’s Extensibility Services framework. This framework allows our clients to create custom implementations of standard interfaces (e.g., address hygiene). This approach is an integral part of AdvantageCS’s open system strategy.

    The mechanics of the framework are straightforward: Advantage provides the extensibility service contract and interface files while the developer provides the implementation of the service. The service itself could be local to the Advantage software, distributed on a network, or web-based. In contrast, Advantage also supports many out-of-the-box point-to-point integrations to specific vendor packages (e.g., CyberSource for credit card transactions).

    The …



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    An annual tradition in publishing: the Frankfurt Book Fair

    Every year, for the past 14, we have attended the Frankfurt Book Fair, which takes place in October in Frankfurt, Germany. If you’ve never attended the “Frankfurter Buchmesse,” it is difficult to paint a picture of just how gigantic this event is. This is the largest trade fair for books in the world. http://www.book-fair.com/en/

    It has been an annual event going back over 500 years to 1454, soon after Gutenberg invented the printing press, when the first book fair was held by local booksellers. It has evolved into the event for negotiating international publishing rights and license fees, and is surrounded by technology companies and other vendors to the industry who are able to do business with many publishers, authors, librarians, and agents in a short span of time.

    AdvantageCS …



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    ‘Tis the season to give online gift certificates

    The Cider web platform provides a robust environment for customer self-service and order placement.  Now, just in time for the holidays, the platform also supports payments made through gift certificates.

    Gift certificates are already a native payment method in the Advantage software package, but now the Cider platform will also support payments made via Advantage gift certificates. You can choose whether or not a certificate is usable for web orders. 

    This feature also permits the ability to use a partial amount of the gift certificate, with the remaining amount available for future orders.  Online customers can enter a gift certificate number directly, if they choose. If a customer has a partially redeemed gift certificate on file, they can select it and use it for payment.

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    Take Me Out to the Ball Game

    As part of our annual summer picnic, AdvantageCS staff and their family members recently headed to Detroit for America’s pastime: a Major League Baseball game. Though our home team lost, our Tigers fans enjoyed cheering their team on, singing traditional ballgame songs, and watching the finale — a spectacular fireworks display. Everyone had a ball (pun intended)!

     



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