Traditionally, conferences and events were the domain of B2B publishing, where revenue from events has been surpassing print and ad revenue for some time now. However, consumer publishers are discovering that events are an important diversification strategy in their market as well.
Getting creative with events
From pop culture festivals organized by the likes of New York Magazine and Entertainment Weekly, to kid expos and bridal shows set up by local news publishers, events allow publishers to get creative. In the UK, Time Inc. is branching out into cycling events to complement its titles Cycle Sport and Cycling Active while in the US, The Atlantic presents the Aspen Ideas Festival. Near our AdvantageCS headquarters, the Detroit Free Press even sponsors the Detroit Marathon. As …
These Advantage features are either available now or will be soon. Contact your Advantage account manager for more information.
Advantage Single Sign-On Solution: Advantage now offers a cloud-based SaaS solution for Single Sign-On. SSO is the concept used to describe a centralized access control system managing multiple, related applications requiring authentication. For example, you might have eCommerce sites, self-service portals, content sites on multiple platforms and mobile applications such as iPhone apps. Using SSO, your customers can consolidate access to these via a single set of login credentials.
Multi-language support for inventory items: You can now define multi-language variants for these fields on the inventory item record: 1) Title; 2) Full Title. When these …
Change Creates Cutovers
One constant in any software environment is change. New tools, new techniques, and new applications are appearing almost daily. Implementing something new inevitably means there will be a cutover. Cutover efforts involve stopping production operations on a current system and installing something different. For some initiatives, this is a small effort and can be accomplished during normal business hours. For other larger, enterprise-wide initiatives, this means evenings and weekends. Some projects plan for three-day weekends to limit the downtime on production operations during “normal” business hours.
High Stakes, Short Timeframe
These large projects usually have months of effort that have preceded the cutover. Often, the success of the project is …
We have just finished up a season of conferences, summits, and trade shows in the industries we serve – publishing and membership associations. One of the things that sticks out the most for me at these meetings are the stories of how organizations are increasing their revenue. There appears to be no end to the tactics people have employed to multiply revenue by creatively looking for opportunities for repackaging their content, extending their brands, and thinking outside the box about new value propositions. One publisher we know sells design furniture on a website which extends the brand of their design magazine. Now that’s creative thinking. I don’t know many publishers who sell furniture.
Publishers, especially those in the B2B space, have been experts at diversifying …
In response to declining print sales over the last few years, publishers have experimented with new business models. A trend has emerged, and indications are that it’s here to stay: memberships add value and strengthen the relationship between publishers and their customers.
Proven Benefits of Memberships
In 2014, DigiDay reported that membership models are successful revenue drivers that increase customer loyalty. By offering membership perks such as access to exclusive content and events, publishers engage their customers and dramatically improve subscription renewal rates. These perks also open previously untapped revenue streams
A year later, journalism professor Jake Batsell explained to media association FIPP that membership offerings are beneficial to both non-profit and …
Is One Subscription Just Like Any Other?
In discussions about the concept of subscriptions, I sometimes hear the suggestion that Advantage address market segments other than publishing and content providers. "If you know how to manage a subscription, you should be able to handle any flavor of it," they say. Trendy concepts such as "product-service systems" (PSS) or pronouncements of the rise of the "subscription economy" seem to indicate a new “golden age.” Meanwhile, I remain cautious. As those who know subscriptions well are aware, all subscription systems are not created equal.
How Did Subscriptions Begin?
The etymology of the French word that means subscriptions, «abonnement" (also used in many other languages), comes from Latin a bornare, which could be translated to "put …
I am excited to announce that Members Advantage, our new membership offering, is available this August. Consultants, clients, and prospects collaborated with us to produce a top-notch solution, suited for large, complex organizations as well as smaller clubs.
AdvantageCS has long been recognized for excellent publishing software solutions. First developed in the late 1970s for a book publisher, followed by a magazine publisher, Advantage has evolved into a suite of products which manage everything from digital entitlements to subscriptions to ebook sales to conference registrations to continuity series to donations, and on the list goes.
And now we’ve enhanced our membership management capabilities to meet the needs of enthusiast clubs, non-profits, professional associations and …
Technology companies are known for lots of employee turnover. According to the Society for Human Resource Management (SHRM), the average employee tenure for tech companies is around 3 years. Here at AdvantageCS, however, the average tenure is 10 years. Here are two employees’ opinions on why this is.
Why Does AdvantageCS Exist?
About a year ago, Dan Heffernan, one of our VP's, explored this question at a few company-wide meetings (we call them Company Coffees). Summarizing his words, he reminded us that we exist to create quality solutions that our clients can use to advance their businesses.
But is that our complete purpose? Isn’t another important aspect of our mission to create a healthy work environment for our employees? Indeed, we desire to serve our clients by providing …
Here are just a few new Advantage features that are either available now or will be soon. Contact your Advantage account manager for more information.
Suspend/Nonpay Cancel All Related Service: You can set up an agreement to bill-suspend and/or nonpay cancel all components based on the suspension/cancellation of any single component. For example, if a print subscription under an agreement is bill-suspended, you can cause all other subscriptions in the agreement to be bill-suspended in parallel, as well as the containing agreement itself. The same handling is available for nonpay cancels.
Print Subscription Bill-suspends and Triggering Term: When a print subscription debit for a past (or future) term reaches a bill-suspend effort, some clients may wish to suspend all service, …
Waging war against software bugs can take a toll. This Advantage engineer depicts the aftermath of one such battle.
… I hobbled into my office. One leg dragging slightly like a long breath on a bitter cold winter day; every moment hurts just a little more than the last. I had been in brawls before, it’s part of the job, but this time was different. This time one of us didn’t walk away.
I continued to push my body into the room. I was only a few feet from my desk now. “Perhaps I’ll make it,” I allowed myself to think.
The floor came up to greet me like an old friend who had had too much to drink. Too fast, too firm, and unwelcome. I lay there for a few minutes to let the floor think it had won. Once I felt it was sufficiently distracted, I dragged my chair over. Climbing the …