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    Holiday Fun at AdvantageCS

     Each year, AdvantageCS celebrates the holiday season with a festive party at a local Ann Arbor hotel. Not only is it a time for employees to have an excellent meal, it’s a time to show gratitude, with many prizes to be won and lots of fun to be had.

    Planning committee member and our host for the night, John Hughes, jokes that “the AdvantageCS holiday party gives us all an opportunity to enjoy time together away from work — and to try and get a few people to publicly humiliate themselves during the entertainment portion. I look forward to it every year!”

    This year’s entertainment included a lively game of The Price is Right and a raffle with items ranging from gift cards to a TV. These are just a few photos of the festivities.

    Happy holidays from all of us at AdvantageCS! …



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    Aller Advantage Upgrade: On Time and Under Budget

    This was not your ordinary update. With operations in three different countries, involving more than sixty people, the Aller upgrade project was a bit more complex than most. They upgraded from 2013r3 to 2016.8 and jumped onto the continuous update track. The upgrade included 60 integrations and 2,029 test cases, and yet still was completed on time and within the budget.

    Gilda Jantunen, Group Manager IT - Business Service Delivery, Marketing & Sales at Aller, sent this message to all team members: “It is my pleasure to pass on to you all the congratulations and positive messages I have been receiving from all stakeholders in all countries regarding the excellent job by the team during these last 6 months. I join them in thanking you and recognizing your efforts.”

    Aller realized many …



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    Look How You Can Improve Your Business with Advantage Now!

    We’ve been busy these past few months, even busier than usual. We’ve developed some exciting new things in Advantage intended to increase your revenue, delight your customers, and make your job easier!

    --Do you offer any kind of membership to your audience? If so, check out the new Members Advantage module.  Members Advantage is a fully integrated solution for membership associations, including professional societies, alumni associations, charitable organizations, and clubs. It simplifies management of your organization with a member portal that steps a user through the membership application process, membership renewals, member self-service and payments. You can also provide special discounting on other products and offer external “third-party” benefits, and track such essential …



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    Check Out the Members Advantage Animated Video

    Have you heard? Members Advantage is the latest addition to our suite of solutions. Driven by the rise of membership models, Members Advantage was designed to simplify the management of membership associations and to integrate seamlessly with publishing and order processing. The Members Advantage portal takes users through the membership application process, renewals, self-service, and payments. 

    Watch our brand new video to see just how Members Advantage works for organizations like The Society for Left Handed Kleptomaniacs (yes, we had some fun with it!). For more information on Members Advantage, read our whitepaper or simply contact us—we'd be happy to schedule a demo.



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    Friday Five for October 28 - data mining, eCommerce and more

    The number of articles, opinion pieces and blog posts shared on the web every day can be overwhelming, but keeping up with industry trends helps us stay ahead of the curve. Here are 5 topics that captured our attention this week:

    Publishers including Mashable and Hearst are expanding their data teams. From machine learning to augmented reality, data scientists can help with audience building and monetization

    Another example of successful data mining comes from IDG, where customer data shapes editorial content and helps bridge the gap between editorial and eCommerce

    The rise of email newsletters comes with a measurable benefit: they enable publishers to monetize readers at a time when AdBlock makes display ads less and less profitable

    Digiday explores how publishers bring …



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    Friday Five for September 30 - Snapchat, ad blocking, newsstand promotions, and more

    The number of articles, opinion pieces and blog posts shared on the web every day can be overwhelming, but keeping up with industry trends helps us stay ahead of the curve. Here are 5 topics that captured our attention this week:

    Did you know that National Geographic is the number one media brand on Instagram? Now Snapchat is becoming another key revenue driver for the brand

    The Monetising Media '16 conference wrapped up last week, and The Media Briefing shares a round-up of lessons learned

    Do you make the most of your post-purchase emails such as order and shipping confirmations? From offering cross-sells to asking for reviews, The Good makes the case that post-purchase emails can be a powerful factor in growing sales revenue

    French publishers are teaming up in an effort to stave …



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    The Evolution of Electronic Information Delivery

    The media used to deliver electronic content in the publishing industry is continually expanding.  Publishers have adapted to many changes in books and magazines, and are now dealing with changes in web access, on-demand access to content, and the distribution of audio.

    Speaking of audio…

    This article in the Wall Street Journal highlights the growth of audio books, claiming it is the fastest-growing format in the publishing industry.  Sales in the U.S. and Canada jumped 21% in 2015 from 2014, according to the Audio Publisher’s Association.  Revenues from hardcover books and paperbacks may be declining, and even the use of e-books is showing signs of declining sales, but revenues from digital downloads are increasing. 

    Changing technology and changing behaviors

    Reading a story aloud …



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    AUG 2017 Set for February 1 - 3 in San Antonio

       

    It's time to start planning your trip to the 2017 Advantage User Group conference! Located at the Holiday Inn San Antonio River Walk (217 N St. Mary’s Street, San Antonio, TX 78205), the conference will take place February 1 - 3. Complete details and registration information will be on the client portal of the AdvantageCS website soon. Or contact your account manager or any member of the AUG Steering Committee for more information.

    Hope to see you there! 

     



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    Alma Talent Live on Advantage

    Congratulations to Alma Talent (the new business unit created when Alma Media acquired Talentum), who went live on Advantage in May of 2016 after an 18-month project. The project team invested many months of hard work and overcame substantial challenges, including a merger of the business in the middle of the project. The implementation of Advantage at Alma Talent replaces the existing circulation, fulfillment, inventory management, reporting, accounting, invoicing and payment systems, along with a revamp of many related, integrated systems and platforms. Many of these legacy systems had been in place for almost 20 years. Advantage is a true evolution for the Alma Talent magazine and books business.

    Santtu Elsinen, Senior Vice President & Chief Digital Officer at Alma Media, has this …



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    Travels to Trade Shows

     

    The AdvantageCS sales team is hitting the road this fall to take part in some important trade shows. These industry events are a great way to network with a lot of people in a short time. The team loves catching up with old friends as well as meeting new ones. And learning new things along the way.   

    October 18: STM Frankfurt, held the day before the Frankfurt Book Fair, always has a lot to offer in the Scientific, Technical, Medical arena.  Dan Heffernan and Mona Hidayet will be in attendance.

    November 1 and 2: The FOLIO: Show will bring Dan and Mona to New York. Dan will be participating in this panel discussion on Wednesday afternoon, which is sure to be informative.  If you plan to attend, stop in and hear what the panel has to say. You can set up a meeting by contacting Dan  …



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