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    Travels to Trade Shows

     

    The AdvantageCS sales team is hitting the road this fall to take part in some important trade shows. These industry events are a great way to network with a lot of people in a short time. The team loves catching up with old friends as well as meeting new ones. And learning new things along the way.   

    October 18: STM Frankfurt, held the day before the Frankfurt Book Fair, always has a lot to offer in the Scientific, Technical, Medical arena.  Dan Heffernan and Mona Hidayet will be in attendance.

    November 1 and 2: The FOLIO: Show will bring Dan and Mona to New York. Dan will be participating in this panel discussion on Wednesday afternoon, which is sure to be informative.  If you plan to attend, stop in and hear what the panel has to say. You can set up a meeting by contacting Dan  …



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    Welcome New Employee Thomas Paquin

    Thomas Paquin is the newest member of the Client Service Division at AdvantageCS. He is currently working in the support center, reporting to Scott Ghormley, but is slated to join the implementations team at some point.

    A mathematics major at Eastern Michigan University, Thomas was planning to be a math teacher. During his last semester at college, however, he began working part-time at ParishSOFT, a developer of church management software. After an 18-month stint in the support center, he switched to the data services department. There, he became interested in databases, including data conversion, data integrity and other aspects of data management. He worked his way up to become the manager of the 7-member staff, and brings valuable experience to his position at AdvantageCS. …



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    Friday Five for September 9 - The revenge of legacy publishers, the changing role of publishers, and more

    The number of articles, opinion pieces and blog posts shared on the web every day can be overwhelming, but keeping up with industry trends helps us stay ahead of the curve. Here are 5 topics that captured our attention this week:

    "The share of American adults who read books in any format has remained largely unchanged over the last four years," find the Pew Research Center in a recent study.

    College newspapers are cutting print schedules to focus on digital first. Is there a lesson to be learned for traditional publishers?

    FIPP interviewed five publishers on how they define their changing role. A common denominator? The focus on change management as brands, audiences and platforms evolve.

    Are "legacy publishers" getting their revenge? That may be true for The New York Times and …



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    Peeking Behind the Curtain of Advantage QA

    At any given time, we at AdvantageCS are working on at least one, usually more, large development projects, be it in collaboration with clients or as AdvantageCS-funded research and development. Recent examples include our eCommerce platform Cider, a Single Sign-On solution and Members Advantage, our membership project. From a QA standpoint, the challenge is to ensure that hundreds or even thousands of hours of development work get tested and that the resulting product is robust and easy to use.

    The role of testing in Agile methodologies

    Our software development projects are organized in an agile framework called Scrum. Unlike "waterfall" projects, agile projects don't have successive analysis, design, development, testing and rollout phases. These activities are executed …



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    Friday Five for September 2 - Multi-platform consumers, Facebook Live and more

    The number of articles, opinion pieces and blog posts shared on the web every day can be overwhelming, but keeping up with industry trends helps us stay ahead of the curve. Here are 5 topics that captured our attention this week:

    The American Magazine Reader Study & Handbook finds that the number of  multi-platform consumers is growing.

    Researchers at the University of Missouri have developed an algorithm that optimizes subscription and advertising plans for subscribed models. Can publishers maximize profits without losing readers based on a simple survey?

    Folio surveyed 68 news media CEO's and the results might surprise you, with strong expectations of growth both in the print and digital sector.

    Freeport Press published 7 insights into media consumption in 2016 (make sure to …



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    Friday Five for August 19 - PwC Global Media Outlook, atomized content and more

    The number of articles, opinion pieces and blog posts shared on the web every day can be overwhelming, but keeping up with industry trends helps us stay ahead of the curve. Here are 5 topics that captured our attention this week:

    ABC releases its latest figures for the UK and Ireland, but is there a story the numbers don't tell?

    'Diversification' is a buzzword in magazine publishing these days. Jen Wong, Time Inc.'s new Digital Chief, explains the right and wrong ways to integrate eCommerce with editorial content

    With diversification comes atomization---creating bite-sized content that can be shared on a number of different platforms. FIPP investigates the reasons behind this trend and finds that atomization allows publishers to engage their audience with targeted content that is …



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    Friday Five for August 5 – trends in project management, engagement metrics, State of the News Media report, and more

    A round-up of publishing industry news

    The number of articles, opinion pieces and blog posts shared on the web every day can be overwhelming, but keeping up with industry trends helps us stay ahead of the curve. Here are 5 topics that captured our attention this week:

    Project management is an evolving discipline, and five new trends are emerging that could reshape the current project management landscape. Of course the goal of every project is to actually go live, and our own Paul DesRosiers describes what it takes to manage a successful cutover.

    Pew Research Center published its 13th annual State of the News Media report. The Media Briefing sums up key findings.

    Forbes interviews Dr. Samir Husni, a.k.a. Mr. Magazine. He shares why "print won't die" and which initiatives make …



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    Congratulations to Crain Communications - 100 years!

    Crain Communications is celebrating 100 years of B-to-B publishing. And one thing hasn't changed: the company's commitment to quality journalism. Crain founder, G.D. Crain Jr., launched the company's first publication, Hospital Management, in February 1916.  Today, with 880 employees in 13 locations throughout North America and Europe, Crain's 22 brands now reach 6 million business decision makers across the U.S., Europe and Asia, and stand among the most influential media properties in the industries they serve.

    We wish them a Happy 100th Birthday!



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    New Features Available in the Third Quarter

    These Advantage features are either available now or will be soon. Contact your Advantage account manager for more information.

    Advantage Single Sign-On Solution: Advantage now offers a cloud-based SaaS solution for Single Sign-On. SSO is the concept used to describe a centralized access control system managing multiple, related applications requiring authentication. For example, you might have eCommerce sites, self-service portals, content sites on multiple platforms and mobile applications such as iPhone apps. Using SSO, your customers can consolidate access to these via a single set of login credentials.

    Multi-language support for inventory items: You can now define multi-language variants for these fields on the inventory item record: 1) Title; 2) Full Title. When these …



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    Friday Five for July 28 – New revenue streams, Audiobooks fast growth, Keeping customers happy, and more

    A round-up of publishing industry news

    The number of articles, opinion pieces and blog posts shared on the web every day can be overwhelming, but keeping up with industry trends helps us stay ahead of the curve. Here are 5 topics that captured our attention this week:

    Diversified revenue streams are a great way to multiply revenue, says our own VP & Chief Product Manager, Dan Heffernan. Pub Exec has identified 29 ways for publishers to branch out and increase their value

    “Audiobooks are the fastest-growing format in the book business today”, a trend that started in 2014 and is continuing to gain traction

    In trade publishing, events have become the single biggest revenue driver. Some B2B publishers now resemble “events companies that sometimes use print magazines as a way to market …



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