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News

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    Euroconsumers Live on Advantage

    Congratulations to Deco Proteste, a member of the Euroconsumers group, who recently went live on Advantage with their first set of customers. The project involves consumer advocacy organizations in five different countries---Portugal, Belgium, Brazil, Spain and Italy -- that all produce consumer report publications, but have plenty of differences.

    The goal of the project was not only to replace the existing fulfillment system with Advantage, but also to revamp and update the supporting infrastructure that integrates with Advantage. As part of the project, AdvantageCS developed a Contact Center solution with new scripting and workflow features that were specifically designed to work for the large contact center operation at Deco Proteste. Euroconsumers made a significant investment in …



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    Aller Finland Goes Live on Advantage

    Congratulations to Aller Finland, who recently joined Sweden and Denmark running their operations on Advantage. The combined Aller/AdvantageCS team put in many months of hard work, and overcame the many challenges that arise when three different countries consolidate their businesses onto a single fulfillment system. Every step had to be looked at in the context of each country to ensure there were no hiccups in ongoing production operations. Coordinating resources, project plans and priorities, and processing schedules made this project more complex than the average.

    So many people worked on the project that it would be impossible to name them all. However, Levi Hyssong (project manager), Karl Davis (lead engineer), and Sunil Chawla (data conversion lead) merit recognition as the main …



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    Notes from the Digital Innovators Summit in Berlin

    If I were a composer in 2006 writing a score for a film called "Publishing is Going Digital---Sink or Swim," it would have sounded like a cacophonous mess.  Ride the time machine a decade to 2016, however, and the clatter has transformed into a series of rhythmic, agreeable tones that are the opening chords of a sweet melody.

    Leaders of publishing companies as large as Hearst, as specialized as Refinery29, as business-savvy as Burda, as technological as Time Inc., as edgy as The Economist (yes, edgy), or as evolutionary as The New York Times each related their stories of how they have successfully moved their companies digitally out of the danger zone and into a bright future bursting with possibilities.

    No two stories were the same, but all shared a common philosophy; embrace digital- …



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    What Happens in Vegas…Is Put to Good Use Back at the Office

    The Advantage Users Group meeting hit a couple of highs this year. Las Vegas reached a record high of 74 degrees in February and the networking between Advantage users set an all-time high as well.

    Exciting Advantage Product News

    The meeting began with Chief-of-all-things-marketing-and product-planning-related, (aka Dan Heffernan), summarizing the last 365 days of activity at AdvantageCS. Dan’s presentation covered product news, strategy initiatives and the future direction of Advantage. He had plenty to report, starting with the launch of Continuous Updates and Cider in 2015---two key initiatives offering significant efficiency and streamlining capabilities to clients on the 2015 base revision. Dan went on to talk about Contact Center, which also debuted this past year, plus Project …



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    Should You Centralize or Distribute Operations?

    Here's a Third Alternative to Consider

    Guest post by Daryl Berver, COO of Agora Inc.

     

    Throughout my career heading operations for Agora, I’ve always struggled with the question of centralized versus decentralized applications, and never more-so than in the past year. Which is preferable? More efficient? Traditional knowledge says you centralize for efficiency and decentralize for innovation.

    Makes sense.

    Centralized applications are cheaper for the business if you have different operational units in the company. Most publishing companies are smaller groups within a larger business, and this type of application structure is rather common. Looking at things from a high level economic view, it’s easy to see why. Centralization reduces needless redundancies between applications, saving …



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    EAUG to Meet in Copenhagen April 13-14

    The annual get-together of the European Advantage User Group is slated for April 13-14 at the headquarters of Aller Media in Copenhagen. Kicking off on Wednesday afternoon, the first day will include a presentation of Advantage News and Strategic Direction and a demo of the new Contact Center functionality. In between, attendees will be taken on a tour of the magnificent Aller building, which is something not to be missed.

    Thursday’s topics include concurrent workshops on Automated Testing and Marketing in the morning, followed by a Technology Update. Rounding out the conference will be updates on other major Advantage development initiatives such as Project Central, Cider Phase II, and Membership.

    As always, there will be many opportunities for participants to network with other …



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    The Best of “Both-and” Worlds

    How the AdvantageCS Development Team Optimizes Contrasting Styles

    I am, by temperament, indecisive.  Wishy-washy. Equivocating. I embrace both-and-ism rather than either-or-ism. It gets me in trouble at times. 

    My wife is similarly afflicted. She and I joke that our family motto is, “Indecision: the key to flexibility.” It’s impossible to plan vacations.  “Scotland would be fun,” but so would Tuscany. Or France. Or Spain. We end up enjoying the tried and true cottage-on-a-lake-with-friends we have been visiting for 30 years.

    At times, though, both-and-ism is exactly what is called for.  Here are three examples from my role leading on the software development teams.

    Openers AND Closers

    Some software developers love to start new projects, even when it’s unclear how big the project …



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    QA Q & A

    New Initiatives in Advantage Quality Assurance

    Eva Weissman recently became the QA Team Leader here at AdvantageCS and brings a wealth of experience to her new role. Her expertise is not limited to quality assurance---she is adept at analyzing processes and workflows and instituting efficiency measures at many levels. Through a series of questions from eVantage, Eva describes her approach, the initiatives she has put in place and her future plans for QA.

    How do you describe your new role at AdvantageCS in quality assurance testing?

    I lead a team of analysts that is responsible for quality assurance. We focus on three main areas: software modifications, regression testing, and process improvements. With regard to software modifications, we develop test plans, do the actual …



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    Here’s To a Successful and Productive 2016!

    How AdvantageCS Can Help Make That Happen For You

    All of us at AdvantageCS would like to wish you a happy and prosperous new year. For many people, the start of a new year is a good time to assess their current situation and also to look ahead to set new goals. At AdvantageCS, we're doing that on a regular basis as it relates to many aspects of our company and in particular to the software and services that we offer. 

    To ensure that we continue to offer you the industry-leading software solution to meet all your needs in the ever-changing digital fulfillment marketplace, we make substantial investments in our software every year. One of our goals is to deliver more innovative solutions and services to Advantage clients that help you to grow revenue, reduce cost, and increase customer …



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    AdvantageCS Welcomes New Client Bonnier Magazine Data

    AdvantageCS is pleased to announce our newest client: Bonnier Magazine Data (“BMD”).  Located in the Østerbro borough of Copenhagen, Denmark, BMD is an internal provider of subscription management systems, CRM system functionality and related services to Bonnier companies. BMD specializes in subscription management within the field of weekly and monthly magazines, publications and other media products.

    BMD is wholly owned by Bonnier Publications (“BP”) and Bonnier Tidskrifter (“BT”) which are also two major customers. Whereas BP is represented in Copenhagen, Helsinki (Finland), Oslo (Norway) and Stockholm (Sweden), BT is represented solely in Stockholm. Between the two publishing companies, BMD systems manage around 2 million subscriptions. These companies are part of the holding …



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