Philippe van Mastrigt has been appointed the ACS Director for European Operations. In this role, Philippe provides a permanent ACS presence in Europe and the UK, working closely with current and prospective Advantage clients. Philippe's move to ACS was made possible through his work with Bayard Presse, ACS' first major client in France. Philippe led a successful implementation of Advantage in 2007, and he now continues to provide services for this major French publisher as an ACS consultant.
"Philippe provides for ACS a new level of competency in serving our clients in the publishing marketplace in Europe," explains Tom Burbeck, ACS Executive Vice President. "His 11 years' experience at one of the top five publishers in France, combined with his competency in publishing fulfillment, marketing, and project management, and his many contacts in the publishing industry, make Philippe the perfect ACS executive for ACS/Europe. With Philippe's lead, ACS will carry on the mission already well underway to bring the Advantage software to a European marketplace hungry for 21st century technology leveraged to address the radical new demands faced by the publishing world."
Philippe's responsibilities will include supporting ACS marketing and sales, serving as project director for implementation projects and building partnerships. He will offer ACS teams from Ann Arbor a local presence to support business activity and will work closely with them. His appointment demonstrates the company's commitment to further develop its presence in Europe, and allows it to offer existing—and future—UK and French clients enhanced support, as well as to strengthen the European focus in product and business orientations.
"Building ACS's structure for Europe is an exciting challenge after my 15+ years in the fulfillment business and in the publishing world," says Philippe. "The quality of the software and the caliber of ACS staff give me confidence to take this new step. European publishers need innovation and professional expertise to face the large challenge of reworking their business model around brand extension, digital content and multi-channel marketing. I'm happy to represent an American company with strong business values; one that will provide viable solutions in an area of great importance to the European economy. I consider my task as creating a link between the two market places; helping ACS expand internationally, and bringing innovation from the European marketplace to benefit ACS clients in the United States and Australia."
Prior to 2008, Philippe served as the Director for Projects and Client Marketing at Bayard Presse. Philippe's many responsibilities over the past 10 years at Bayard Presse included project management for major corporate initiatives, direct marketing, data mining, customer relationship management, database marketing, business reporting and analytics, and controller functions. Philippe started his career at France's leading cosmetic mail order company Yves Rocher. He is a 1994 graduate of the Ecole des Hautes Etudes Commerciales (H.E.C.), Paris. Philippe speaks French, English, and Dutch.
Philippe, his wife, Simone, and their two daughters reside in Paris. In his leisure hours, Philippe enjoys history books and films and genealogical research and writing about his family roots. The van Mastrigt family enjoys regular visits to Corsica to relax with their extended family and leave behind the hectic Parisian life.