ACS is happy to announce that the Aller Group has chosen Advantage and is beginning implementation. Aller was founded in 1873 in Copenhagen, Denmark by Carl Julius Aller and his wife Laura. Aller sells more than 3 million weeklies each week in Denmark, Norway, Sweden and Finland. Aller has more than 90 titles in the Nordic region, and their market share for weeklies in that area is 61%. Aller had a turnover of 4.0 billion DKK in 2009/10 and employs more than 2.000 people.
The ACS project team includes Eric Burbeck (project manager), Tom Hermans (project director), and KarlDavis (lead engineer). Implementations of the four Nordic countries will be staggered over several years.
We are delighted to welcome the Aller Group to the Advantage community.