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All About Standing Order

Say you have a line of products that focus on strength training.  Some of your customers are fanatics on this subject, and they want whatever you publish – "just send me all your new stuff on strength training," they say.  What do you do?  Well, you can tell them to watch your web-site for new products.  You could put them on a product update LST list.  Or you could make a note about it and put it in a folder.   (Hmmmm, where did I put that folder??)

We've got the answer:  use Advantage's Standing Order module.  The Standing Order module allows you to track these types of requests and generate orders as soon as a new product becomes available.

Standing Order also supports a customer's involvement with a content stream that is updated periodically.  It allows them to pay for the updates as they are delivered.  This is similar to a print subscription except the customer is not charged up front for a set of future updates (issues), the number of updates in a given period is not known at the start, and there is no expire date.

As with the Book Club module, you define a product series for each content stream.  Customers join the product series directly or through purchase of an initiating product.  Unlike the Book Club module, however, customers in a Standing Order product series all receive the same product when a release is generated.

The customer's participation record is called a "standing order" because their order continues until they tell you to stop – sometimes called a ‘til forbid' order.

The setup for a Standing Order product series looks like this.

This shows the steps for the Strength Training series that has been set up for 2011.  The items involved here can be any inventory items that you wish to sell and release in series---books, DVDs, periodic updates of insert materials for a binder, digital products, etc.

A Standing Order release will generate orders for the active customers in the Product Series involved.  Before release, you can check each customer's credit with the option of notifying them of any problems.

STO also includes numerous specialized features such as catching up new customers, handling out-of-stock situations, varying a customer's order, etc., all of which your friendly ACS representative would be happy to tell you all about.  Please contact your account manager today to find out how you can create another revenue stream with the Standing Order module. 


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