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Conference and Event Management in Advantage

Advantage's Conference and Event Management (CEM) module is a fully integrated solution for handling the registration, invoicing, and informational tracking for conferences (or other events) that your company offers as part of its product line. With the CEM module, you can offer conference registrations as part of a normal Advantage order---combined, for example, with a CIR subscription or a PRO product. Conference and Event Management is integrated with Advantage Web capsules, so that customers can self-register at your website.

Within CEM, you can set up the same conference at different locations, organize the conference content by sessions and tracks, and keep track of seat availability as in-demand sessions fill during the registration process. The system will also track session conflicts for you---for example, sessions offered at overlapping times---and alert registrants to them during registration entry. A registration can be entered under a single bill-to (e.g., a company paying for its employees' attendance), or with each participant treated as a separate bill-to.

CEM supports many administrative and overhead tasks involved in hosting a conference, including: tracking booth and equipment needs for exhibitors and presenters; associating conference sessions with continuing education credits; creating nametags; and recording information on hotel facilities where the conference is held or where attendees might stay (Advantage does not get involved in creating actual hotel room reservations, however) or both.

You can create flexible pricing structures, including early, on-time, and late registration fees for the conference or its sessions. Similarly, you can specify a "cancellation fee" that is retained when the customer requests an on-time cancellation (late cancellations typically do not refund anything to the customer, although the CEM module allows you to decide that). You can also set up Advantage to release conference information to your website on a specific day, but then delay opening up conference registration until a later date.

If conference and event registrations are entered outside of Advantage---for example, through an external website or some other means, the CEM125 upload process is available to upload them. Conference attendees are excellent prospects for additional product cross-sells and upsells, and their records can be analyzed and selected through Advantage for future promotions.

If your company hosts conferences or similar events, or sells seats at such events, the CEM solution is the ideal tool for your integrated Advantage needs.

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