The number of articles, opinion pieces and blog posts shared on the web every day can be overwhelming, but keeping up with industry trends helps us stay ahead of the curve. Here are 5 topics that captured our attention this week:
- The publishing industry is revising its org charts---Hearst and Time, Inc. are going so far as to eliminate the role of "publisher"
- This type of reorganization aims at taking down siloes so that content can be shared across brands and platforms
- "For many publishers, their newsstand business is doing just fine, and it is still an important part of their overall business strategy and bottom line profits,” finds Magnet Data in their recent report on newsstand sales in the first half of 2016
- The September issue is the fashion publishing equivalent to the Super Bowl, featuring more ads than any other issue of the year. Digital integrations aren't widespread this year, even though consumers enjoy the convenience of getting mobile fashion inspiration
- Giving away free content may be a problematic model in many contexts, but according to Talking New Media, consumers expect freebies and those can be part of a winning strategy
What industry insights have you come across this week? Please share in the comments!