Over the last 10 years, the publishing industry has experienced no greater trend than that towards digital media. This trend is certainly consistent with what we are seeing from our clients and it is no surprise that Advantage’s Access Management & Billing (AMB) module continues to be a hotbed of development activity. As a complement to digital offerings, publishers are increasingly looking towards eCommerce sites to be the drivers of sales. Many of our clients use Advantage’s comprehensive Application Programming Interface (API) to build their websites, while others implement the Foundation Site toolkit.
As AMB continues to offer a powerful platform for digital content, we recognize the need to offer a powerful platform for eCommerce activity. We are pleased to announce a key strategic research & development effort for 2014: Project Codename Cider. Cider is a feature-rich eCommerce platform that offers powerful shopping cart and self-service capabilities, a marketing portal for marketers to create and assign promotions, a flexible administration panel for customizing the look and feel of the site, and built-in support for third-party plug-ins. We are building this from the ground-up using our extensive experience working with publishers in building eCommerce sites and marketing products.
Cider is planned to be released in the 3rd quarter of 2014. Stay tuned for further information on this project. As always, contact your account manager if you have specific questions.