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Maney Publishing Chooses Advantage

Maney ACS is pleased to welcome Maney Publishing, located in Leeds, England, into the Advantage community.

Maney Publishing began in 1900 as a specialist typesetting and printing company. Maney services evolved over many years and they currently provide publication and fulfillment services for journals and books. Their customers are academic societies, their editors, authors, and members. The majority of Maney journals are available online.

Maney's increasing growth fueled a need for a comprehensive fulfillment system that could combine several disparate databases into one. They also needed a system that could assist them in managing their marketing and online fulfillment operations. These requirements led them to Advantage as their system of choice. Maney plans to begin live operations on Advantage this summer.

Denise Feeley, Maney fulfillment manager, says this about Advantage: "We chose Advantage over the other short-listed systems due to its robust functionality, and flexibility to meet our business needs as a subscription management system, including accounts receivable and marketing tools. Advantage will allow us to compile, analyze and use data about our customers in order to create better tailored, better timed products and, more importantly, to perform sophisticated database marketing campaigns."

Maney Publishing also has offices in London and Boston.

The ACS team on the project includes Tim Zapawa as project director, Mike Miklosovic as project manager and Karl Davis as the lead engineer. Levi Hyssong is assisting with the subscription and customer data conversions.

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