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  • Multiplying Revenue

       

    We have just finished up a season of conferences, summits, and trade shows in the industries we serve – publishing and membership associations.  One of the things that sticks out the most for me at these meetings are the stories of how organizations are increasing their revenue.  There appears to be no end to the tactics people have employed to multiply revenue by creatively looking for opportunities for repackaging their content, extending their brands, and thinking outside the box about new value propositions.  One publisher we know sells design furniture on a website which extends the brand of their design magazine.  Now that’s creative thinking.  I don’t know many publishers who sell furniture.

    Publishers, especially those in the B2B space, have been experts at diversifying …



  • Friday Five for July 15 – a round-up of publishing industry news

    The number of articles, opinion pieces and blog posts shared on the web every day can be overwhelming, but keeping up with industry trends helps us stay ahead of the curve. Here are 5 pieces that captured our attention this week:

    Cable Neuhaus discusses The Good and the Bad in the Art of Magazines, from special issues to tweaking logotypes.

    Media is a numbers game, and Dan Calladine at The Media Briefing talks us through 8 metrics that show where media consumers spend their time.

    The Washington Post has been successful at turning site visitors into digital subscribers. Digiday describes the multi-faceted approach, from technical improvements to data mining, that underlies this development.

    On the Prisync blog, Irene Gutierrez shares her tips for optimizing the conversion funnel …



  • Save Time---And More---With Single Sign-On

    Although Single Sign-On (SSO) is not a new concept, it has become trendy in recent years and has been implemented by a growing number of organizations. 

    So, what is Single Sign-On?

    A Single Sign-On solution allows users to log into multiple different applications using the same username and password. This could be a “social login,” such as “Log in with Facebook” or “Log in with Google,” options you’ve no doubt seen on the web before---or a login that is unique to the applications in your organization. Rather than the traditional model in which each application requires its own login, Single Sign-On manages the authentication across several applications:

           

    For Example

    Let’s take a look at an example. As a publisher, you sell subscriptions and other digital content on your …



  • Digital Revenue Growth: Here's What You Need

    Are you a publisher wondering why your digital revenue isn't where you’d like it to be? One likely suspect is the system used for orders, marketing, customer service and data analysis. Perhaps you're saddled with legacy software that doesn’t speak the digital language and imposes strict limits on how you can market. Or maybe you outsource to a service provider whose system looks good on the surface but underneath is running your business on outdated, in-house-developed software with a plethora of piecemeal programs patch-worked together.

    Or maybe you’ve separated your print and digital businesses between different providers---perhaps an in-house system for the “old” print business and an outsourced solution for the exciting, but fledgling digital business. Neither of these scenarios is …



  • Jump on the Membership Bandwagon

    In response to declining print sales over the last few years, publishers have experimented with new business models. A trend has emerged, and indications are that it’s here to stay: memberships add value and strengthen the relationship between publishers and their customers.

    Proven Benefits of Memberships 

    In 2014, DigiDay reported that membership models are successful revenue drivers that increase customer loyalty. By offering membership perks such as access to exclusive content and events, publishers engage their customers and dramatically improve subscription renewal rates. These perks also open previously untapped revenue streams 

    A year later, journalism professor Jake Batsell explained to media association FIPP  that membership offerings are beneficial to both non-profit and …



  • Can One Subscription Model Fit All?

    Is One Subscription Just Like Any Other?

    In discussions about the concept of subscriptions, I sometimes hear the suggestion that Advantage address market segments other than publishing and content providers. "If you know how to manage a subscription, you should be able to handle any flavor of it," they say. Trendy concepts such as "product-service systems" (PSS) or pronouncements of the rise of the "subscription economy" seem to indicate a new “golden age.” Meanwhile, I remain cautious. As those who know subscriptions well are aware, all subscription systems are not created equal. 

    How Did Subscriptions Begin?

    The etymology of the French word that means subscriptions, «abonnement" (also used in many other languages), comes from Latin a bornare, which could be translated to "put …



  • Check your Backup!

    During the last week of June, a "wind of panic" blew across the French publishing market. A major service bureau, GLI, encountered a bug that prohibited access to data. "No problem, let's restore from a previous backup," you may have thought. But it appears that no backup was available, according to "En Contact", the online site that posted this news. Large publishers like Les Echos, Le Point, Le Figaro, Libération and others, had to face an unprecedented situation. For more than two weeks, nearly all their websites displayed a maintenance message if one tried to subscribe. GLI finally succeeded in restoring the data from their defective bay. 

    Secure With Advantage

    The good news with this event is that you are on Advantage, and your servers are at your site, or at a chosen vendor. And …



  • Happy Anniversary AdvantageCS!

    AdvantageCS celebrated our 36th anniversary on Thursday, June 16th when we held our annual summer picnic. Despite gray skies and light rain, AdvantageCS employees and their families enjoyed a barbecue feast, corn hole, and other games. The kids in attendance (and some adults, too!) loved the bounce house, jousting ring, and balloon animals. Here are a few photos capturing the festivities.

    Who doesn't like to bounce?

    Was it engineers against analysts in the corn hole tournament?

    Jousting is a little safer when the lances are inflatable. But Eric Burbeck and Doug Moore managed to get some good hits in anyway.

    Thanks to Tom Burbeck and Roger Varblow for hosting another successful fun-filled picnic.



  • Introducing Members Advantage

    I am excited to announce that Members Advantage, our new membership offering, is available this August.  Consultants, clients, and prospects collaborated with us to produce a top-notch solution, suited for large, complex organizations as well as smaller clubs. 

    AdvantageCS has long been recognized for excellent publishing software solutions.  First developed in the late 1970s for a book publisher, followed by a magazine publisher, Advantage has evolved into a suite of products which manage everything from digital entitlements to subscriptions to ebook sales to conference registrations to continuity series to donations, and on the list goes. 

    And now we’ve enhanced our membership management capabilities to meet the needs of enthusiast clubs, non-profits, professional associations and …



  • How to Increase Employee Retention

    Technology companies are known for lots of employee turnover. According to the Society for Human Resource Management (SHRM), the average employee tenure for tech companies is around 3 years. Here at AdvantageCS, however, the average tenure is 10 years. Here are two employees’ opinions on why this is.

    Why Does AdvantageCS Exist?

    About a year ago, Dan Heffernan, one of our VP's, explored this question at a few company-wide meetings (we call them Company Coffees). Summarizing his words, he reminded us that we exist to create quality solutions that our clients can use to advance their businesses.

    But is that our complete purpose? Isn’t another important aspect of our mission to create a healthy work environment for our employees? Indeed, we desire to serve our clients by providing …



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