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  • Friday Five for October 7 - 'a glorious time for print', Blendle's success and more

    The number of articles, opinion pieces and blog posts shared on the web every day can be overwhelming, but keeping up with industry trends helps us stay ahead of the curve. Here are 5 topics that caught our attention this week:

    Serial captured the imagination of not just its listeners, but also of publishers looking to podcasts as a new revenue stream. However, the LA Times used the format in a print series and found that it worked surprisingly well in attracting new subscribers

    A new Magnetic study finds that online magazine media is 41% more effective at delivering brand KPIs than other online environments

    "Forbes magazine is at the highest print readership in its 99-year history" according to its editor Randall Lane, who concludes that "if you’re focused on the product, this …



  • Five Tips to Improve Your Subscription Payment Success Rate

    With the rise of the "subscription economy,” auto-charging customers regularly in exchange for goods and services has become a popular business model. Of course, this is old news for publishers, who have been making use of renewals and recurring payments longer than most other industries. However, auto-charges come with their own challenges---recurring credit card payments have much higher decline rates than stand-alone payments, for example. Here are five tips to improve your subscription payment success rate: 

    1. Optimizing retries

    The most common reason for failed credit card payments is that the credit line on the account has been exceeded. For this 'insufficient funds' scenario, as well as in the case of technical errors, you will likely want to retry the payment before taking …



  • Friday Five for September 30 - Snapchat, ad blocking, newsstand promotions, and more

    The number of articles, opinion pieces and blog posts shared on the web every day can be overwhelming, but keeping up with industry trends helps us stay ahead of the curve. Here are 5 topics that captured our attention this week:

    Did you know that National Geographic is the number one media brand on Instagram? Now Snapchat is becoming another key revenue driver for the brand

    The Monetising Media '16 conference wrapped up last week, and The Media Briefing shares a round-up of lessons learned

    Do you make the most of your post-purchase emails such as order and shipping confirmations? From offering cross-sells to asking for reviews, The Good makes the case that post-purchase emails can be a powerful factor in growing sales revenue

    French publishers are teaming up in an effort to stave …



  • The Evolution of Electronic Information Delivery

    The media used to deliver electronic content in the publishing industry is continually expanding.  Publishers have adapted to many changes in books and magazines, and are now dealing with changes in web access, on-demand access to content, and the distribution of audio.

    Speaking of audio…

    This article in the Wall Street Journal highlights the growth of audio books, claiming it is the fastest-growing format in the publishing industry.  Sales in the U.S. and Canada jumped 21% in 2015 from 2014, according to the Audio Publisher’s Association.  Revenues from hardcover books and paperbacks may be declining, and even the use of e-books is showing signs of declining sales, but revenues from digital downloads are increasing. 

    Changing technology and changing behaviors

    Reading a story aloud …



  • Friday Five for September 23 - News from industry events and conferences

    It is conference and trade show season! Let's take a look at the key takeaways from a few recent industry gatherings as well as events that our AdvantageCS team will be attending in the next few weeks:

    The Media Briefing reviews the lessons learned at Digital Media Strategies USA 2016. A common denominator? Understanding the audience is the first priority for digital publishers

    At Digiday Publishing Summit, publishers shared their biggest challenges, from improving monetization models to diversification

    5 takeaways from the 2016 Online News Association conference include strategies for integrating with tech platforms and social media tools

    The AdvantageCS Sales team will be hitting the road this fall. Meet up with Dan and Mona at STM Frankfurt, The FOLIO: Show and ASAE …



  • AUG 2017 Set for February 1 - 3 in San Antonio

       

    It's time to start planning your trip to the 2017 Advantage User Group conference! Located at the Holiday Inn San Antonio River Walk (217 N St. Mary’s Street, San Antonio, TX 78205), the conference will take place February 1 - 3. Complete details and registration information will be on the client portal of the AdvantageCS website soon. Or contact your account manager or any member of the AUG Steering Committee for more information.

    Hope to see you there! 

     



  • Alma Talent Live on Advantage

    Congratulations to Alma Talent (the new business unit created when Alma Media acquired Talentum), who went live on Advantage in May of 2016 after an 18-month project. The project team invested many months of hard work and overcame substantial challenges, including a merger of the business in the middle of the project. The implementation of Advantage at Alma Talent replaces the existing circulation, fulfillment, inventory management, reporting, accounting, invoicing and payment systems, along with a revamp of many related, integrated systems and platforms. Many of these legacy systems had been in place for almost 20 years. Advantage is a true evolution for the Alma Talent magazine and books business.

    Santtu Elsinen, Senior Vice President & Chief Digital Officer at Alma Media, has this …



  • Travels to Trade Shows

     

    The AdvantageCS sales team is hitting the road this fall to take part in some important trade shows. These industry events are a great way to network with a lot of people in a short time. The team loves catching up with old friends as well as meeting new ones. And learning new things along the way.   

    October 18: STM Frankfurt, held the day before the Frankfurt Book Fair, always has a lot to offer in the Scientific, Technical, Medical arena.  Dan Heffernan and Mona Hidayet will be in attendance.

    November 1 and 2: The FOLIO: Show will bring Dan and Mona to New York. Dan will be participating in this panel discussion on Wednesday afternoon, which is sure to be informative.  If you plan to attend, stop in and hear what the panel has to say. You can set up a meeting by contacting Dan  …



  • Friday Five for September 16 - Taking down siloes, newsstand sales for the first 2 quarters, the September issue, and more

    The number of articles, opinion pieces and blog posts shared on the web every day can be overwhelming, but keeping up with industry trends helps us stay ahead of the curve. Here are 5 topics that captured our attention this week:

    The publishing industry is revising its org charts---Hearst and Time, Inc. are going so far as to eliminate the role of "publisher"

    This type of reorganization aims at taking down siloes so that content can be shared across brands and platforms

    "For many publishers, their newsstand business is doing just fine, and it is still an important part of their overall business strategy and bottom line profits,” finds Magnet Data in their recent report on newsstand sales in the first half of 2016

    The September issue is the fashion publishing equivalent to the …



  • Welcome New Employee Thomas Paquin

    Thomas Paquin is the newest member of the Client Service Division at AdvantageCS. He is currently working in the support center, reporting to Scott Ghormley, but is slated to join the implementations team at some point.

    A mathematics major at Eastern Michigan University, Thomas was planning to be a math teacher. During his last semester at college, however, he began working part-time at ParishSOFT, a developer of church management software. After an 18-month stint in the support center, he switched to the data services department. There, he became interested in databases, including data conversion, data integrity and other aspects of data management. He worked his way up to become the manager of the 7-member staff, and brings valuable experience to his position at AdvantageCS. …



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