Deeper Dive Report: The Pricing Challenge


AdvantageCS partnered with Wessenden Marketing for the annual Mediafutures project that tracks the changes in the UK media industry by gathering data from senior executives at 97 media companies.

Mediafutures is unique in that it digs beneath the surface of individual companies to explore key operational metrics. It is based on senior executives within their business sharing their key issues, where they see opportunities and how they are allocating their resources.

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