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Summer Snapshots: Exploring Michigan and Beyond
Summer is a special time here in Michigan. Weekend road trips, long days, lake breezes...this is Pure Michigan at its finest. For many of our employees, the season is a chance to enjoy not only the … -
Do Vertically Integrated Solutions Increase Publisher Revenue?
Picture this: you’re a publisher who notices the same problem month after month. Your digital readership is strong, newsletter traffic is growing, and paid content is generating measurable interest… … -
Better Together: AdvantageCS Partners with Mather to Scale Intelligent Pricing
AdvantageCS is pleased to announce an expanded partnership with Mather, which brings Mather’s subscription pricing intelligence directly into Advantage workflows, giving publishers a streamlined … -
The Right Bets for Subscription Businesses: A Conversation with COO Bryan Varblow
Subscription businesses are under pressure to adapt faster than ever. Change is coming from multiple directions: AI, shifting customer expectations, emerging revenue models, and the growing … -
Different Products Demand Different Customer Journeys
Many organizations still describe “the customer journey” as a single clean path. However, in our modern ecommerce landscape, this portrayal isn’t as accurate as it used to be. Nowadays, customers … -
Inside the PPA Subscriptions & Membership Steering Group: Reflections from the July Meeting
On July 8, 2026, our Managing Director, Europe, Philippe van Mastrigt had the pleasure of speaking to the Professional Publishers Association (PPA) Subscriptions & Membership Steering Group, a …