Advantage addresses all your business process needs
Built to create a better customer experience
Whether you’re supplying a mom with a book of classic fairy tales to read to her child, a physician with access to a journal highlighting the latest epidemiology research, a teacher with an eBook on the history of native peoples or an entrepreneur reviewing a business magazine discussing venture capital – you need a versatile subscription management platform that can deliver seamlessly to meet all of these needs.
That’s Advantage. It helps you create the best experience for your customers by covering all of the bases – from marketing promotions to order entry to finance – all in one integrated system.
Contact us to see how you can access the flexibility you need to deliver your content most efficiently.
Deliver a premium subscription or membership experience with Advantage. Instant access to business, customer and marketing intelligence gives you the data you need to create offers that align with each customer’s interests.
You can depend on Advantage to help you: • find new subscribers • increase renewal rates (through price and premium testing) • decrease churn • market new products and bundles of products • adapt to the changing needs of your market with powerful tools such as free trial flexibility, upsell and cross-sell scripting and flexibility for each customer to choose what he/she wants to subscribe to.
Test out new revenue models and offers while still focusing on what is driving revenue. Manage multiple products, promotions, locations, languages and currencies to serve a variety of customers.
Advantage will help you test new revenue models (we support about 20 different models) and allows you to offer step-up pricing and unlimited renewal offer flexibility.
With instant access to all customer data plus flexible pricing schemes, incentives and payment options, your customer care team has the power to create a personalized experience for your customers. They’ll feel like you really know them, because you will!
Some of the ways Advantage helps you retain your customers include: • customizable upsell scripts • “save the cancel” flexibility • countless pricing and discount plan options • premiums/freemiums • delivery incentives • flexible renewal policies, payment plan options and terms • support and management of a membership model.
As an open system, Advantage plays well with other applications in your ecosystem, exchanging data seamlessly and securely. With a vast, open API coupled with workflow events which can trigger API calls to other systems, Advantage’s extensibility framework is powerful.
Advantage is integrated with such systems as: • marketing automation • payments and digital wallets • eCommerce platforms • single sign-on • paywalls • content management systems • customer data platforms • address hygiene • authentication • accounting and ERP systems • metadata exchanges • CRM platforms • warehouse automation, and more.
Advantage is constantly evolving. New technology and functionality are built into monthly updates, keeping you current and allowing you to implement new capabilities to further your success.
Here are a few of them: • Sky UI • workflow events • powerful landing page design tool • drag-and-drop reporting interface • integrated eCommerce and self-service platform • Apple app store integration
Advantage seamlessly manages both digital and print, providing cost-saving efficiencies. Whether it’s entitlements, access to content, eBooks, pay-per-view, downloads or pdf versions of a magazine, Advantage can combine these with a print product and keep all the components of the bundle synchronized while allocating the income however you choose.
Cider is our fully-integrated eCommerce platform that includes powerful shopping cart and self-service capabilities, a marketing portal for marketers to create and assign promotions, design landing pages quickly, an admin panel for customizing the look and feel to match your brand and support for third-party plug-ins, such as Google and Adobe Analytics.
What sets Advantage apart as a superior subscription management and product order system is its total flexibility. That flexibility, coupled with sweeping functionality, an open architecture, a built-in eCommerce platform (Cider) and an extensibility framework for easy integration of Advantage with other applications, all allow you to configure your ecosystem to operate your business exactly as you choose.