Company History
AdvantageCS is a privately held corporation located in Ann Arbor, Michigan USA. We have developed software for publishers and membership organizations since 1979, and have a global reputation for superior products and service. AdvantageCS is a trusted partner of many of the world’s leading information companies, and our experienced, professional staff averages more than 12 years with the company.
AdvantageCS was founded in 1979 under the name T and B Computing as a wholly-owned subsidiary of Townsend and Bottum, Inc. From the beginning, the platform offered an integrated solution for subscriptions and books, and this integration remains a cornerstone of the software today. The company became an independent corporation in 1992, when its current shareholders purchased it. Shortly thereafter—in 1997—we changed our name to Advantage Computing Systems to better reflect our presence in the market, and shortened it to AdvantageCS in 2013. Since then, we have grown steadily and now employ more than 80 full-time staff members.

Certifications & Affiliations
AdvantageCS has earned the prestigious Microsoft Gold Certified Partner designation and the Microsoft Gold Level Partner Status in Cloud Platform Competency.
Our project managers are certified by the Project Management Institute (PMI).

Software Publisher Affiliations
AdvantageCS has established affiliations with software programs and platforms through integrations with Advantage. These include:
- AFD Software - International address validation
- Normad1 - French and international address management software
- BCC Software - US address management software
- Taxware - International taxation software



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Industry Affiliations
We are committed to supporting the publishing and membership organization industries, and are proud members of:
- ALPSP: Association of Learned and Professional Society Publishers
- ECPA: Evangelical Christian Publishers Association
- INMA: International News Media Association
- MACMA: Media & Content Marketing Association
- SSP: Society for Scholarly Publishing
- Subscription Insider
- SUBTA: Subscription Trade Association
- UKSG: The United Kingdom Serials Group
- InPublishing Publishing Partners Guide
- PCPA: Protestant Church-Owned Publishers Association
- WAN-IFRA
Here’s what our customers are saying about AdvantageCS
“I have known and partnered with the staff of AdvantageCS since 2015, when we began laying the groundwork that led to the 2017 launch of a new business operating software system and deployment of their Cider web platform for eCommerce. They are people of integrity and deliver what they say they will deliver, and do it at--and at times, under—budget. They invested significantly in an ONIX integration project that has enabled us to have gold star data feeds to major accounts, and the strong subscription management capabilities of Advantage have enabled us to significantly grow our direct-to-consumer sales.”
I like how information stays if I have to move from subscriptions, for example, to something else---it's great not to have to look up the customer information again. And I like the flow of the tables; they flow from one to the next very well.
(To the team upon going live on the final wave of their multi-phase migration to Advantage) “It was a wonderful launch. I would like to express our gratitude to you for the fantastic (double) launch of Advantage and the data warehouse at Mediahuis Nederland. Projects of this size and complexity are rare. But it was a great ride. Your commitment serves as an example to others. People often worked late into the night. There were teams in Portugal, America, Belgium and the Netherlands. Many bumps, and sometimes mountains, had to be overcome, and all this at a distance due to COVID-19 measures. But you all succeeded. From now on it all really starts with Advantage!”
"Bayard has found with AdvantageCS a reliable long-term partner---something that was considered risky by many other French publishers when it was selected 15+ years ago, being the first in the French and continental market."
“Our business is built on Advantage---it is the heart of all our transactions. I have always had great experiences with ACS staff, and Advantage continues to get better and better.” (Comment explaining his reasons for giving ACS staff and services an “Excellent" rating.)
I have worked with other vendors implementing systems who didn't seem to care about the job or the quality of their work. I have learned that the most important thing about any vendor is their people. In my 17+ years of using Advantage and working with AdvantageCS, I am still impressed with the dedication and integrity of the people there. The quality of their work is important to them and I can trust them to work with me until I am fully satisfied.
“With Advantage, ACS offers a customer relationship management solution that excels in managing subscriptions, mail order, and digital access. From my perspective, it has no equivalent in France and Europe. Another plus is the active user group of 50+ global clients who add enhancements to the software and with whom we can network.”
"We have a fabulous relationship with ACS. They give us a chance to contribute and shape the product, which is unique in the vendor world."
Advantage supports large parts of our business and we can almost always find a way to use it to do what we want to do. Through our user experience, and in talking to other Advantage clients, I am amazed by the multitude of ways that different people use different system modules and components.
"Your staff are people who act with integrity. From veteran employees to the more recent hires, I’m very pleased with AdvantageCS as an organization.”
“We are extremely pleased to now have Advantage running in three countries---Denmark, Sweden and Finland. Having Advantage as the single subscription system provides the efficiencies, cost reductions, and superior capabilities we need to move forward. The people at AdvantageCS are real professionals.”
My favorite thing is the reporting. I like the flexibility and the fact that I can modify my own stuff.
My favorite thing is AdvantageCS as a company; there are so many dedicated people.
I love all the different ways I can do promotions. Advantage offers so many possibilities!
I have so many favorite things but I guess the top one would have to be the AdvantageCS staff. I've been working with them for quite a few years and everyone has always been friendly and helpful.
My favorite thing is the support of BPA audit requirements. I don't have to worry about it; it's always there and it works.
"The system works smoothly and in accordance with our expectations."
My favorite thing is the help section---it's great! And also, the tremendous flexibility of the system.
“I have known and partnered with the staff of AdvantageCS since 2015, when we began laying the groundwork that led to the 2017 launch of a new business operating software system and deployment of their Cider web platform for eCommerce. They are people of integrity and deliver what they say they will deliver, and do it at--and at times, under—budget. They invested significantly in an ONIX integration project that has enabled us to have gold star data feeds to major accounts, and the strong subscription management capabilities of Advantage have enabled us to significantly grow our direct-to-consumer sales.”
I like how information stays if I have to move from subscriptions, for example, to something else---it's great not to have to look up the customer information again. And I like the flow of the tables; they flow from one to the next very well.
(To the team upon going live on the final wave of their multi-phase migration to Advantage) “It was a wonderful launch. I would like to express our gratitude to you for the fantastic (double) launch of Advantage and the data warehouse at Mediahuis Nederland. Projects of this size and complexity are rare. But it was a great ride. Your commitment serves as an example to others. People often worked late into the night. There were teams in Portugal, America, Belgium and the Netherlands. Many bumps, and sometimes mountains, had to be overcome, and all this at a distance due to COVID-19 measures. But you all succeeded. From now on it all really starts with Advantage!”
"Bayard has found with AdvantageCS a reliable long-term partner---something that was considered risky by many other French publishers when it was selected 15+ years ago, being the first in the French and continental market."
“Our business is built on Advantage---it is the heart of all our transactions. I have always had great experiences with ACS staff, and Advantage continues to get better and better.” (Comment explaining his reasons for giving ACS staff and services an “Excellent" rating.)
I have worked with other vendors implementing systems who didn't seem to care about the job or the quality of their work. I have learned that the most important thing about any vendor is their people. In my 17+ years of using Advantage and working with AdvantageCS, I am still impressed with the dedication and integrity of the people there. The quality of their work is important to them and I can trust them to work with me until I am fully satisfied.
“With Advantage, ACS offers a customer relationship management solution that excels in managing subscriptions, mail order, and digital access. From my perspective, it has no equivalent in France and Europe. Another plus is the active user group of 50+ global clients who add enhancements to the software and with whom we can network.”
"We have a fabulous relationship with ACS. They give us a chance to contribute and shape the product, which is unique in the vendor world."
Advantage supports large parts of our business and we can almost always find a way to use it to do what we want to do. Through our user experience, and in talking to other Advantage clients, I am amazed by the multitude of ways that different people use different system modules and components.
"Your staff are people who act with integrity. From veteran employees to the more recent hires, I’m very pleased with AdvantageCS as an organization.”
“We are extremely pleased to now have Advantage running in three countries---Denmark, Sweden and Finland. Having Advantage as the single subscription system provides the efficiencies, cost reductions, and superior capabilities we need to move forward. The people at AdvantageCS are real professionals.”
My favorite thing is the reporting. I like the flexibility and the fact that I can modify my own stuff.
My favorite thing is AdvantageCS as a company; there are so many dedicated people.
I love all the different ways I can do promotions. Advantage offers so many possibilities!
I have so many favorite things but I guess the top one would have to be the AdvantageCS staff. I've been working with them for quite a few years and everyone has always been friendly and helpful.
My favorite thing is the support of BPA audit requirements. I don't have to worry about it; it's always there and it works.
"The system works smoothly and in accordance with our expectations."
My favorite thing is the help section---it's great! And also, the tremendous flexibility of the system.