History of AdvantageCS

Advantage CS: Our History and Progress

AdvantageCS headquarters building

Our Company

AdvantageCS is a privately held corporation located in Ann Arbor, Michigan USA.  We have developed software for publishers and membership organizations since 1979, and have a global reputation for superior products and service. AdvantageCS is a trusted partner of many of the world’s leading information companies, and our experienced, professional staff averages more than 14 years with the company.

Our Subscription Management Software

AdvantageCS is the developer of Advantage software, a powerful tool that helps publishers market, sell, and deliver content, then analyze the results of their efforts. Our subscription management software is a customer-centric, multi-product solution that gives the publisher total control over all aspects of the customer relationship. In addition to subscriptions, Advantage offers order management, billing management, campaign management, and business intelligence.

Our Membership Management Software

Members Advantage, a fully-integrated AMS, is the latest addition to the Advantage solution. It is written for membership associations, including professional societies, alumni associations, charitable organizations, and clubs. It simplifies management of your organization with a member portal that steps a user through the membership application process, membership renewals, member self-service and payments.

Our History

AdvantageCS was founded in 1979 under the name T and B Computing as a wholly owned subsidiary of Townsend and Bottum, Inc. From the beginning, the software offered an integrated solution for subscriptions and books, and this integration remains a cornerstone of the software today. The company became an independent corporation in 1992, when its current shareholders purchased it. Shortly thereafter---in 1997---we changed our name to Advantage Computing Systems to better reflect our presence in the market, and shortened it to AdvantageCS in 2013. Since then, we have grown steadily and now employ more than 80 full-time staff members.

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"We are delighted to have Advantage running our magazine and books businesses in Finland. Using Advantage's extensive out-of-the-box features and APIs kept the level of customizations low and integrations to other business systems have been fast and easy. The people at Advantage are professionals and our project manager spared no effort in supporting the project. We look forward to the increased efficiency and sales possibilities."

- Santtu Elsinen, Senior Vice President & Chief Digital Officer at Alma Media

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