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  • A Sure Sign of Spring: Trade Show Fever


    It’s as reliable as seeing the first robins and crocuses---when the schedule starts filling up with trade shows (some on the same dates), you know Spring is almost here. The AdvantageCS team will be attending, sponsoring, and exhibiting this Spring at conferences in the US, the UK and Europe.

    First up is Digital Innovators Summit, March 18-20, in Berlin. DIS has the goal of helping legacy magazine publishers adapt to the digital era. Over the years, DIS has evolved to consider innovations across a range of content-driven media and related industries. Today, DIS attracts some 600+ delegates from over 35 countries. Come visit with Dan Heffernan and Philippe van Mastrigt at Stand 2h.

    Next, is the UKSG (United Kingdom Serials Group) Annual Conference, April 9-11 in Glasgow. This annual …

  • CMO Roundtable – an Excellent Opportunity to Share Challenges and Successes

    Earlier this month, AdvantageCS hosted a CMO Roundtable for our clients in sunny Orlando, Florida. The 11 marketing executives who participated represented different kinds of organizations – B2B and B2C publishers of magazines and newsletters, an academic journals publisher, 2 scholarly membership organizations with their flagship publications, and 2 special interest publishers of religious books and curricula:

    Daryl Berver, Chief Operating officer, The AgoraGrace Epperson, Vice President of Marketing Intelligence, The AgoraElizabeth Solaro, Director of Marketing, American Medical Association Jennifer Mosley, Group Director, Audience Development, Crain Communications Bonnie Roche, Managing Director – Audience, Marketing, Product, Crain Communications Cason Lynley, Director of Marketing …

  • Mike Hasey Named Manager of Engineering Services/Implementations

    Congratulations to Mike Hasey on his promotion to Manager, Engineering Services/Implementations. This group of six engineers is primarily responsible for supporting the engineering aspects of client onboarding. The team works with new clients unfamiliar with Advantage as well as current clients that are implementing major additional functionality.

    Their work involves integrations, eCommerce (Cider) and complex conversions, in addition to general technical support. They do custom development, provide training, and help design solutions in these (and other) areas.

    For many of these tasks, engineering and analyst roles overlap one another. Several members of Mike’s team have served as business analysts and all the team enjoy onsite client visits. Mike is getting the group more involved …

  • The State of Single-Article Sales Strategies

    Single-article sales continues to be a recurring topic for publishers, and is often raised by start-up companies. However, single-article sales do not seem to be part of many publishers' strategies even though digital products have been sold for a long time.

    The reasons for this include the low-selling price of individual articles, other priorities, and fear of subscription cannibalization. Recently, however, several indicators led me to believe the issue warranted deeper analysis. These included meetings I had with three start-up companies, my personal subscription to the Dutch platform Blendle, the launch of Instant Articles by Facebook and what I learned at the last Digital Innovators' Summit in Berlin. Plus, recent developments in the relationship between social networks and …

  • Keeping Busy in Orlando

    Report on 2018 Advantage Users Group Conference

    More than 70 Advantage clients from 17 companies met in Orlando for the 2018 Advantage Users Group (AUG) Conference. As always, the Steering Committee, led by Christy Wescott of Unity World Headquarters, did an outstanding job preparing the agenda and arranging for the speakers and session hosts. Denise Spickler of Wolters Kluwer Health handled her responsibilities as the liaison with the host hotel with outstanding attention to detail, resulting in a conference that was successful in every way.

    Dan Heffernan, AdvantageCS Vice President of Sales, Marketing, and Product Planning, kicked off the meeting with his annual presentation of AdvantageCS news, strategy, and product direction. Dan was joined in his presentation by Tony Pytlak, …

  • Welcome New Client Mediahuis

    We are extremely pleased to welcome Mediahuis to the Advantage family.

    Mediahuis was founded in 2013 as a joint venture of two Flemish media corporations, Corelio and Concentra. Based in Antwerp, Belgium, Mediahuis publishes four Belgian newspapers---two national and two regional---and two Dutch newspapers---one regional and one national. It also recently acquired 95% of the Dutch Telegraaf Media Groep, which doubled its circulation size and added a large group of daily and weekly publications.  The company’s history dates back to 1879, when their first newspaper, a weekly, was published.

    In the 139 years since, there have been numerous launches and acquisitions of media companies, with properties including radio stations, television stations, classified platforms and websites. The …

  • GDPR Summit in Copenhagen Highly Productive

    Initiated by Carsten Weber from Bonnier Magazine Data, Nordic Advantage clients and AdvantageCS participated in a GDPR roundtable on January 22nd, at the Bonnier office in Copenhagen. What was initially a meeting of two publishers expanded to include four Nordic Advantage clients: Bonnier Magazine Data, Egmont Publishing, Aller Media and Alma Talent. Air Business Subscriptions from the UK also joined this gathering, as did AdvantageCS.

    Participants included John Osborn (Air Business Subscriptions), Bjarne Christensen (Aller Media), Christel Heegaard (Aller Media), Martin Paluszewski (Aller Media), Mari Aalto (Alma Media), Hanna Kaivo-oja (Alma Media), Farhoud Fazeli (consultant, representing Bonnier Magazines and Brands), Rune Spanggaard (Bonnier Magazine Data), Carsten Weber (Bonnier …

  • Five Lessons from 2017

    2017 was a year.

    I know…that seems obvious. But 2017 was loaded with the good, the bad, and some lessons learned from it all. Here are 5 that jumped out at me as we finish up 2017:

    1. Publishers are moving into membership modelsSome years ago, we had a publishing client who published books and magazines around various special interests. But you couldn’t “subscribe” to the products; you had to be a “member” to get them. Their belief was that a “member” was more loyal than a “subscriber.” Given the interest areas they served (hunting and fishing and the like) I suspect that their low attrition rates were also due to the passion of their readers, rather than exclusively due to a clever marketing ploy around the word “member.” But lo and behold, Meredith (who is in the process of buying …

  • Holiday Happenings at AdvantageCS

    The holiday season is a wonderful time at AdvantageCS (for other examples, see our Facebook page). In addition to friendly competitions like workspace decorating and gingerbread house-making, we invited all of our employees and their partners to celebrate at our annual holiday party. This year, we changed things up with a new venue and a wide variety of opportunities to win prizes ranging from board games all the way up to a 60-inch TV. A few brave employees competed in comical “feats of strength” (such as seeing how far you can throw a tissue), while everyone entered our ever-popular raffle. All in all, it was a festive evening filled with fantastic food, drink, and merriment.

    Wishing all of our clients, friends, and supporters all the best this holiday season, and in the new year!


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