Single-article sales continues to be a recurring topic for publishers, and is often raised by start-up companies. However, single-article sales do not seem to be part of many publishers' strategies even though digital products have been sold for a long time.
The reasons for this include the low-selling price of individual articles, other priorities, and fear of subscription cannibalization. Recently, however, several indicators led me to believe the issue warranted deeper analysis. These included meetings I had with three start-up companies, my personal subscription to the Dutch platform Blendle, the launch of Instant Article by Facebook and what I learned at the last Digital Innovators' Summit in Berlin. Plus, recent developments in the relationship between social networks and …
Report on 2018 Advantage Users Group Conference
More than 70 Advantage clients from 17 companies met in Orlando for the 2018 Advantage Users Group (AUG) Conference. As always, the Steering Committee, led by Christy Wescott of Unity World Headquarters, did an outstanding job preparing the agenda and arranging for the speakers and session hosts. Denise Spickler of Wolters Kluwer Health handled her responsibilities as the liaison with the host hotel with outstanding attention to detail, resulting in a conference that was successful in every way.
Dan Heffernan, AdvantageCS Vice President of Sales, Marketing, and Product Planning kicked off the meeting with his annual presentation of AdvantageCS news, strategy, and product direction. Dan was joined in his presentation by Tony Pytlak, …
We are extremely pleased to welcome Mediahuis to the Advantage family.
Mediahuis was founded in 2013 as a joint venture of two Flemish media corporations, Corelio and Concentra. Based in Antwerp, Belgium, Mediahuis publishes four Belgian newspapers---two national and two regional --- and two Dutch newspapers --- one regional and one national. It also recently acquired 95% of the Dutch Telegraaf Media Groep, which doubled its circulation size and added a large group of daily and weekly publications. The company’s history dates back to 1879, when their first newspaper, a weekly, was published.
In the 139 years since, there have been numerous launches and acquisitions of media companies, with properties including radio stations, television stations, classified platforms and websites. …
Initiated by Carsten Weber from Bonnier Magazine Data, Nordic Advantage clients and AdvantageCS participated in a GDPR roundtable on January 22nd, at the Bonnier office in Copenhagen. What was initially a meeting of two publishers, expanded to include four Nordic Advantage clients: Bonnier Magazine Data, Egmont Publishing, Aller Media and Alma Talent. Air Business Subscriptions from the UK also joined this gathering, as did AdvantageCS.
Participants included John Osborn (Air Business Subscriptions), Bjarne Christensen (Aller Media), Christel Heegaard (Aller Media), Martin Paluszewski (Aller Media), Mari Aalto (Alma Media), Hanna Kaivo-oja (Alma Media), Farhoud Fazeli (consultant, representing Bonnier Magazines and Brands), Rune Spanggaard (Bonnier Magazine Data), Carsten Weber (Bonnier …
Watch this for a great overview of Members Advantage.
2017 was a year.
I know…that seems obvious. But 2017 was loaded with the good, the bad, and some lessons learned from it all. Here are 5 that jumped out at me as we finish up 2017:
1. Publishers are moving into membership modelsSome years ago, we had a publishing client who published books and magazines around various special interests. But you couldn’t “subscribe” to the products; you had to be a “member” to get them. Their belief was that a “member” was more loyal than a “subscriber.” Given the interest areas they served (hunting and fishing and the like) I suspect that their low attrition rates were also due to the passion of their readers, rather than exclusively due to a clever marketing ploy around the word “member.” But lo and behold, Meredith (who is in the process of buying …
The holiday season is a wonderful time at AdvantageCS (for other examples, see our Facebook page). In addition to friendly competitions like workspace decorating and gingerbread house-making, we invited all of our employees and their partners to celebrate at our annual holiday party. This year, we changed things up with a new venue and a wide variety of opportunities to win prizes ranging from board games all the way up to a 60-inch TV. A few brave employees competed in comical “feats of strength” (such as seeing how far you can throw a tissue), while everyone entered our ever-popular raffle. All in all, it was a festive evening filled with fantastic food, drink, and merriment.
Wishing all of our clients, friends, and supporters all the best this holiday season, and in the new year!
Congratulations to the Amos Media Company (AMC), which recently completed the second and final phase of their Advantage implementation project.
AMC has four flagship publications geared toward coin and stamp hobby enthusiasts. Their product order business offers supplies and collectibles---more than 12,000 products---targeted to a similar audience. During this project, AMC was able to streamline their business by consolidating their four legacy systems into Advantage for all print subscription and product order fulfillment.
In the first phase of the project, AMC implemented subscription management for digital and print publications. They have now added products and inventory, accounts payable and other functionality to their mix, and moved their eCommerce platform to Cider.
The AMC …
You won't want to miss the 2018 AUG meeting in lovely Orlando, Florida. Where else can you meet and exchange experiences and ideas with so many Advantage users? Plus, get the scoop on new stuff in the works at AdvantageCS. And isn't early February (Feb 7-9) a great time to get away from the office and have a change of scene? The conference will be at the Doubletree by Hilton, Orlando at Sea World right on International Drive where all the action is.
We know you will learn something new and have fun! Send in your registration today.
AUG 2018 registration form
With the development of Members Advantage, we have begun to cast our net a bit farther when it comes to industry events such as conferences and trade shows. These shows are great opportunities to meet people and find sales leads, but also a place to keep on top of hot topics in the industry.
Just in the last month, our team attended Digital Excellence (hosted by MemberWise) in London, the American Museum Membership Conference in Seattle, and AMS Fest in Washington, DC.
Philippe van Mastrigt attended the London conference and reported the following:
Benefits are an important factor to prospects in deciding to become a member.
Online content is an essential part of what members want from a membership.
Print magazines are still a highly-rated benefit for members.