The 2026 Advantage Users Group Conference Is Heading to Memphis!
Advantage users, please save the date for April 21-23, 2026! We're heading to Memphis for the annual Advantage Users Group (AUG) conference.
The AUG Steering Committee has taken everything you loved about last year’s conference and made it even better. For 2026, we’re elevating the experience with new programming, a new season, a new city, and even more opportunities to learn, connect, and grow with the Advantage user community.
What’s New for 2026?
A fresh time of year
This year, we’re shaking things up and gathering in April instead of February. Spring in Memphis? Yes, please.
A brand-new location
We’re excited to bring the conference to Memphis, Tennessee — a vibrant city rich with culture, music, and history. Come for the learning, stay for the BBQ, blues, and unbeatable energy.
Client “Town Hall”
A new open forum designed to spark conversation, surface ideas, and strengthen collaboration across the community.
Client success stories
Hear directly from your peers about how they’re using Advantage to solve real-world business challenges and drive results.
Featured Keynote
Leading Change with Purpose: From Strategy to Action
We’re thrilled to welcome Patti Brousseau of Wolters Kluwer as this year’s keynote speaker. Patti will share practical, actionable insights on leading effective organizational change — including how to turn big strategies into meaningful action and how to overcome resistance along the way. This is a session you won’t want to miss.
Back by Popular Demand
You loved these last year, so we’re bringing them back:
- Table Topics: Sharper, more focused, and designed to deliver even more value.
- Advantage updates and technical deep dives: Stay ahead of what’s new and what’s coming.
- Networking and social events: And of course, plenty of time to confer with fellow users and explore everything Memphis has to offer.
Ready to Join Us?
Please mark your calendars and spread the word within your organization. We also invite you to share your ideas for sessions and topics that will inspire innovation and make the event more impactful. You can reach the AUG Steering Committee by emailing aug@advantagecs.com.
Stay tuned for full conference details, schedule, and registration information, all coming soon. We hope to see you in Memphis!