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Advantage Now Integrates with Shopify
In today’s digital economy, ecommerce platforms are essential for enabling growth, efficiency, and global connectivity. At AdvantageCS, our mission is to empower our clients to harness these … -
Practical Application of the Subscription Lifecycle
The subscription lifecycle (or journey) is an oft written about framework for describing the aspects a business needs to track for acquiring and retaining customers for a subscribed product. It is … -
Friday Five: Media & Publishing Roundup
Welcome back to Friday Five! This week, we talk about publishers changing revenue strategies, Visa launching a new service to manage subscriptions, Simon & Schuster celebrating its 100th anniversary, … -
AdvantageCS Welcomes New Client: Human Kinetics
We are extremely pleased to welcome Human Kinetics as an Advantage client!Human Kinetics is a global leader in providing information related to physical activity, with a mission to improve the … -
Friday Five: Publishing Updates & Subscription News
Kickstart your weekend with the latest edition of Friday Five! In this issue, we dive into Hearst Magazine's growing e-commerce marketplace, LIFE magazine returning to circulation, The Atlantic … -
6 Tips for Building Stronger Client Relationships
A friend of mine just told a story of a meeting with a client where he was completely ambushed by the plant manager of the manufacturing facility. My friend had been instructed to prepare 6 slides …