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Marketing Promotions
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Reporting & Financial
Orders & Renewals
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Ecommerce & Self-Service
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your customer
Your Customer
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Customer Service
Payments
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Distribution & Access
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Advantage addresses all your business process needs
Advantage addresses all your business process needs
With the rapid expansion of consumer preference for online access to content through subscription and membership models — whether you’re a publisher, subscription box provider or membership association — you need a market responsive order-to-cash solution.

Built to create a better customer experience

Whether you’re supplying a mom with a book of classic fairy tales to read to her child, a physician with access to a journal highlighting the latest epidemiology research, a teacher with an eBook on the history of native peoples or an entrepreneur reviewing a business magazine discussing venture capital – you need a versatile subscription management platform that can deliver seamlessly to meet all of these needs.

That’s Advantage. It helps you create the best experience for your customers by covering all of the bases – from marketing promotions to order entry to finance – all in one integrated system.

Contact us to see how you can access the flexibility you need to deliver your content most efficiently. 

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Grow with the Advantage Ecosystem

With the Advantage ecosystem, you can build a cohesive platform that adapts as your business evolves, enabling you to serve your customers seamlessly from first click to renewal.



Advantage Shop

Sell your products with confidence



Advantage Paywall

Turn every visit into measurable value



Advantage Single Sign-On

Simplify access with secure CIAM



Advantage Analytics

Turn data into smarter insights


Delivering Solutions

Advantage seamlessly manages both digital and print, providing cost-saving efficiencies.


Whether it’s entitlements, access to content, eBooks, pay-per-view, downloads or pdf versions of a magazine, Advantage can combine these with a print product and keep all the components of the bundle synchronized while allocating the income however you choose.


Cider is our fully-integrated eCommerce platform that includes powerful shopping cart and self-service capabilities, a marketing portal for marketers to create and assign promotions, design landing pages quickly, an admin panel for customizing the look and feel to match your brand and support for third-party plug-ins, such as Google and Adobe Analytics.

What sets Advantage apart as a superior subscription management and product order system is its total flexibility.


That flexibility, coupled with sweeping functionality, an open architecture, a built-in eCommerce platform (Cider) and an extensibility framework for easy integration of Advantage with other applications, all allow you to configure your ecosystem to operate your business exactly as you choose.


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Marketing Promotions
red arrow
Reporting & Financial
Orders & Renewals
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Ecommerce & Self-Service
red ball
your customer
Your Customer
blue arrow
Customer Service
Payments
blue arrow
Distribution & Access
red arrow

Advantage Features

We’ve developed Advantage around the core business processes of subscription management and clustered feature sets within those processes to deliver an integrated solution.

Search below to learn about the different features of Advantage.


Marketing Promotions

We start with Marketing Promotions--reaching out to your prospects and customers and providing them customized offers to acquire, retain and grow their engagement. Capabilities include the ability to:

  • Create campaigns, promotions and offers; bundle products and test the results
  • Create landing pages in minutes
  • Integrate with Adobe Analytics and Google Analytics

See more detail here.

Orders & Renewals

Advantage allows you to manage multiple products--digital content, eZines, eBooks, journals, magazines, newsletters, data, books, products and newspapers--as well as multiple languages, currencies and locations. Extensive renewal series and selection capabilities give you the tools to increase retention.

Payments

Advantage supports payment types around the world, including PayPal, Apple Pay, credit cards, direct debit and more. 

Distribution & Access

Making certain the product is available and can be quickly delivered on-line or in boxed form is key to customer satisfaction. Advantage helps your team expedite delivery by accounting for inventory and managing shipping.

Customer Service

With Advantage, your team gains a 360-degree view of customers’ activities. Customizable workflows, deep customer history, direct tie-in to finance and built-in eCommerce, all help your team to be more agile.

Features equip them to manage:

  • Order adjustments
  • Packages/bundles/kits
  • Up-sells and cross-sells
  • Save the cancel
  • Customer communications
  • Loyalty programs
  • Back-issue and payment claims
Reporting & Financial

The reporting and financial function permits you to see individual customer financial history in depth, updated continuously, as well as aggregate trends of customers and product activity. Features include:

  • Robust customizable reporting
  • Hundreds of standard reports, exportability, 
  • Data warehouse and business intelligence 
  • Integration with dashboards and reporting tools
  • Billing management

Frequently Asked Questions

Advantage is a strong fit for organizations that manage recurring customer relationships and complex business operations. 

You may be a good fit for Advantage if you need to manage subscriptions, memberships, eCommerce, events, fulfillment, customer service, marketing, and financial operations within a single platform. Organizations choose Advantage when disconnected systems, manual processes, or growth objectives require a more integrated approach to managing customers, revenue, and operations.


Advantage is used by organizations of many sizes, from growing membership organizations and publishers to large global enterprises. 

The common thread is not organization size- it's the need to manage complex recurring revenue operations, customer relationships, fulfillment, marketing, financials, and integrations within a single platform.


While Advantage is a leading platform for subscription and recurring revenue management, it also supports:

  • memberships
  • events and conferences
  • product sales
  • eCommerce
  • customer service
  • marketing campaigns
  • fulfillment operations
  • financial management

Organizations use Advantage to manage the entire customer journey (lifecycle).


Yes - Advantage supports B2B and B2C operations (or a mix of the two). 

Organizations can manage individual customers, corporate and institutional accounts, memberships, subscriptions, orders, billing, and customer service without relying on separate systems.


Yes. 

Advantage is designed to support today's hybrid publishing models. Whether you offer print, digital, or print-and-digital bundles, Advantage manages subscriptions, fulfillment, renewals, pricing, and revenue allocation while keeping all components of the offer aligned throughout the customer journey.


Organizations choose AdvantageCS because of our combination of industry expertise, comprehensive platform capabilities, and long-term commitment to client success. 

For more than 45 years, we've helped publishers, associations, membership organizations, and other recurring revenue businesses manage their operations within a single platform. 

In addition to our technology, clients value our experienced implementation, support, consulting, and account management services. AdvantageCS is more than just a software provider - we aspire to create long-term partnerships that help our clients adapt and grow over time.


Visit our FAQs page or check out our whitepapers to learn more about Advantage!