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Practical Application of the Subscription Lifecycle
The subscription lifecycle (or journey) is an oft written about framework for describing the aspects a business needs to track for acquiring and retaining customers for a subscribed product. It is … -
Friday Five: Media & Publishing Roundup
Welcome back to Friday Five! This week, we talk about publishers changing revenue strategies, Visa launching a new service to manage subscriptions, Simon & Schuster celebrating its 100th anniversary, … -
AdvantageCS Welcomes New Client: Human Kinetics
We are extremely pleased to welcome Human Kinetics as an Advantage client!Human Kinetics is a global leader in providing information related to physical activity, with a mission to improve the … -
Friday Five: Publishing Updates & Subscription News
Kickstart your weekend with the latest edition of Friday Five! In this issue, we dive into Hearst Magazine's growing e-commerce marketplace, LIFE magazine returning to circulation, The Atlantic … -
6 Tips for Building Stronger Client Relationships
A friend of mine just told a story of a meeting with a client where he was completely ambushed by the plant manager of the manufacturing facility. My friend had been instructed to prepare 6 slides … -
Friday Five: Navigating AI, Streaming, & Subscriptions
We’re back with another edition of Friday Five! This week, we talk about Google paying publishers to test AI, streaming services slowing down, Mx3 Barcelona being a major success, the European …