• Oct 24, 2022
  • Friday Five for October 21st

    This Friday Five edition covers Netflix’s new ad-supported subscription plan, the best-selling author Colleen Hoover, UK homes canceling streaming services, Google’s algorithm change hits major news …
    Oct 20, 2022
  • Friday Five for October 7th

    Welcome back to Friday Five! This edition covers the New York Times and subscription revenues, Yahoo acquiring The Factual, a forecast for digital subscribers in 2023, Google facing a lawsuit in the …
    Oct 7, 2022
  • Friday Five for September 23rd

    Welcome back to Friday Five, your one-stop shop for industry news and trends. A new survey reported that magazine consumers prefer print over digital, publishing industry sales increased by $3 …
    Sep 23, 2022
  • Advantage's User-Friendly Interface

    Advantage supports some of the most sophisticated business transactions our clients demand in the constantly evolving publishing marketplace. However, that sophistication must be met with an …
    Sep 20, 2022
  • Friday Five for September 9th

    Every day, the number of articles, opinion pieces, and blog posts shared on the internet can be overwhelming, but staying up to date on industry trends allows us to stay ahead of the curve. Here are …
    Sep 9, 2022
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Better Together: AdvantageCS Partners with Mather to Scale Intelligent Pricing

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The Right Bets for Subscription Businesses: A Conversation with COO Bryan Varblow

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Different Products Demand Different Customer Journeys

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Many organizations still describe “the customer journey” as a single clean path. …