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The Advantage Support Center: A Dedicated Team of ExpertsThis year marks the 20th anniversary of the Advantage Support Center as it exists today. Prior to 1998, support was handled by the analyst teams, who also managed implementation projects and …
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Conversations with Clients: A Key to SuccessA team from Mediahuis (based in Antwerp, Belgium) recently visited AdvantageCS to work on integration requirements and specs. You can't have first-time visitors to Ann Arbor without sampling some …
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CMO Roundtable – an Excellent Opportunity to Share Challenges and SuccessesEarlier this month, AdvantageCS hosted a CMO Roundtable for our clients in sunny Orlando, Florida. The 11 marketing executives who participated represented different kinds of organizations – B2B and …
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The State of Single-Article Sales StrategiesSingle-article sales continues to be a recurring topic for publishers, and is often raised by start-up companies. However, single-article sales do not seem to be part of many publishers' strategies …
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Keeping Busy in OrlandoReport on 2018 Advantage Users Group ConferenceMore than 70 Advantage clients from 17 companies met in Orlando for the 2018 Advantage Users Group (AUG) Conference. As always, the Steering Committee, …
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Understanding the Impact of GDPR: Key Considerations in CopenhagenInitiated by Carsten Weber from Bonnier Magazine Data, Nordic Advantage clients and AdvantageCS participated in a GDPR roundtable on January 22nd, at the Bonnier office in Copenhagen. What was …