Cindy Twiss

Trade Show Season Like No Other: Adapting to Unprecedented Challenges

A typical September sees us busily planning and preparing for the onslaught of fall trade shows and conferences. Coordinating booth furniture and graphics, booking flights and hotels and shipping collateral materials and giveaways are some of the usual tasks. This year, however, it’s all changed.

Many shows have been canceled outright, while others have decided to go the virtual route. That means more people can participate and saves on travel costs. However, what will the virtual experience be like as sponsors or attendees? This year will tell the tale.

AdvantageCS is a partner in the virtual World Media Congress put on by FIPP which takes place throughout September. Dan Heffernan will host a session with Paul Gee, Vice President, Digital Product Management and Development, The JAMA Network / The American Medical Association, titled “The Problem with “Me” - The AI Internet” on September 23rd from 1:30 pm to 2:30 pm Eastern US.

Plan to stop by our virtual booth at The Subscription Show October 5-7 and 14-16. Along with the enlightening and informative sessions at the show, there will be raffle prizes, entertainment and lots of networking.

Plans for a number of other shows are still up in the air, so we’re standing by. In the meantime, we hope to “see” you at one of the above online shows!


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