• The Case for Compassion in Business

    Merriam-Webster defines the word compassion as “sympathetic consciousness of others’ distress together with a desire to alleviate it.”I don’t believe “Business Compassion” is an oxymoron. Here’s …
    Feb 11, 2022
  • Publishing Trends Leading Into 2022

    Supply Chain Issues ContinuePrint publishing is one of the many markets to be hit with continuing supply chain issues sparked by the global pandemic. Asia prints much of the world’s books in color, …
    Dec 14, 2021
  • Nov 30, 2021
  • On the Road Again

    I’ve been to 3 trade shows in the last 6 weeks. It has been so good to attend in person!Let me just say that it’s great to travel to other places. I have always considered business travel to be …
    Nov 19, 2021
  • Oct 22, 2021
  • Welcome New Client: The Upper Room

    We are pleased to welcome The Upper Room to the community of Advantage users. The Upper Room is a global, ecumenical ministry and a part of Discipleship Ministries of The United Methodist Church, …
    Oct 21, 2021
Featured Posts

Different Products Demand Different Customer Journeys

Jul 23, 2026
Many organizations still describe “the customer journey” as a single clean path. …

Inside the PPA Subscriptions & Membership Steering Group: Reflections from the July Meeting

Jul 15, 2026
On July 8, 2026, our Managing Director, Europe, Philippe van Mastrigt had the …

Supporting Our Community: Hope Clinic

Jul 6, 2026
Last month, we held our annual fundraising drive to benefit Hope Clinic, a …