AdvantageCS was one of the sponsors of the recent 43^rd FIPP World Congress. Our own Dan Heffernan and also Paul Gee of the American Medical Association (an Advantage client) were featured in a session addressing the question: how do publishers broaden their discoverability? Here’s a snippet from the session and the entire session can be found here. 

Dan was also recently featured in a special section of InPublishing magazine, which took an in-depth look at the world of subscriptions. In the section on onboarding and delivering subscriber satisfaction, Dan’s contribution addressed “Increasing engagement through personalized customer journeys.”

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