AdvantageCS was one of the sponsors of the recent 43rd FIPP World Congress. Our own Dan Heffernan and also Paul Gee of the American Medical Association (an Advantage client) were featured in a session addressing the question: how do publishers broaden their discoverability? Here’s a snippet from the session and the entire session can be found here.
Dan was also recently featured in a special section of InPublishing magazine, which took an in-depth look at the world of subscriptions. In the section on onboarding and delivering subscriber satisfaction, Dan’s contribution addressed “Increasing engagement through personalized customer journeys.”