Kelly Grace

Friday Five: Adapting to the Changing Media Landscape

Welcome back to Friday Five! This week, we talk about Bloomberg Media hitting 500k subscribers, publishers embracing events as key revenue streams, Google and Meta possibly owing news publishers $13 billion, The New York Times reaching 10 million subscribers, and Condé Nast cutting its workforce and shifting focus to digital subscriptions. 

Bloomberg Media Hits 500k Subscribers

Bloomberg Media has surpassed 500,000 subscribers, showcasing its strategic focus on catering to niche professional audiences and international users. Most subscribers are in the U.S., while others are in Europe, the Middle East, and the Asia Pacific region. Bloomberg Media’s Chief Digital Officer, Julia Beizer, emphasizes their commitment to delivering high-quality news and information to business decision-makers. Read More on AXIOS

Publishers Embrace Events as Key Revenue Stream

Digital publishers are turning to events as a revenue stream because of declining ad revenue from search and social platforms. Some publishers are increasing the number of events they hold, while others are turning their event businesses into standalone brands. Companies such as BDG, Gallery Media Group, and World of Good Brands are following this strategy. Read More on DIGIDAY.

Google & Meta Could Owe News Publishers $13 Billion

A new law could require Google and Meta to pay U.S. news publishers between $11.9 billion and $13.9 billion annually. The Journalism and Competition Preservation Act (JCPA) aims to address big tech companies profiting from news content without fairly compensating publishers. Read More on Press Gazette

The New York Times Reaches 10 Million Subscribers

The New York Times reached 10 million subscribers, achieving its goal two years ahead of schedule. The company attributed its success to its bundling strategy, which encourages users to subscribe to a package of its journalism offerings including Wirecutter, The Athletic, Games, and Cooking verticals. Read More on Poynter

Condé Nast Cuts Workforce and Shifts Focus to Digital Subscriptions

Condé Nast, the publisher of magazines like Vogue and Vanity Fair, is laying off 5% of its workforce and shifting focus to digital subscriptions and e-commerce. This decision comes as the media industry continues to evolve and print subscriptions decline. Read More on Subscription Insider


Share this post.

Featured Posts

How Can Advantage Help Your Business to Grow

May 22, 2024
Advantage has been a catalyst for growth for countless clients over the years. …

Informa & AdvantageCS Partner for eCommerce Growth

May 16, 2024
Informa is a leading international events, digital services, and academic …

Advantage Now Integrates with Shopify

Apr 30, 2024
In today’s digital economy, ecommerce platforms are essential for enabling …

Categories